This is what everyone gets wrong: They think pirates are just malicious A-holes who want everything for free.
The reality is a lot of pirates, maybe even a majority, pirate because they can't afford it otherwise. Pirating is a risky business and no one that does it a) 100% expects to come out of it unscathed and b) feels entirely good about it.
The moral of this story, I think, is that it doesn't take a whole lot to push someone over the edge of committing to a purchase when they otherwise would have pirated or just skipped the title altogether.
Funny how it's always the indie developers going the extra mile to convince people not to pirate their games in a positive way. It's always the EAs of the world that, who don't even need the money, that immediately jump to invasive spyware and malicious lawsuits.