Hmm I'd counter 'news can't be good or bad' with a short phrase. BBC vs Fox.
One point I don't think I've made clearly however, I think what the BBC should do, and certainly does less than it used to, is make shows that really please smaller audiences, niche shows, instead of trying to appeal to everyone with everything. That's what the commercial stations do.
I'd like to see the return of Tomorrow's World, The Sky at Night, even Gamesmaster.
BBC4 at least appeal to this section, with more shows appealing to smaller audiences but really hitting the spot in the niche areas. The BBC have the money, they don't NEED to appeal to 10 million people for the advertisers, so they don't have to worry about scaring people off with some smart stuff occasionally, look at what a success QI has been.
However, they don't do themselves any favours,throwing shedloads of money on pointless self promotion, when we, the viewers, don't have a choice, as Charlie Brooker wrote about:
"See also the deeply unnecessary high-gloss "blood on the carpet" ads for The Apprentice earlier this year. Don't spunk a billion on an ad where Alan Sugar strides through a blitzed boardroom, you maniacs; divert that cash into the programme itself, then cut a trail from that. Similarly, if you want to convince me to listen to Fearne Cotton, find a good bit of the Fearne Cotton show and replay it over a still photo. And if you can't find one, hire another DJ.
It's all quite depressing. At a time when repugnant vested-interest newspaper scumbags are circling the BBC peevishly seeking any opportunity to kick it hard in the arse, the corporation has bent down and painted a lavish target right on the seat of its trousers in high-gloss paint. I love the Beeb so much I'd gladly kill you and your children to keep it running, but it doesn't half do some dumb things sometimes."
On top of that, he has a fair go at explaining the whole newspaper/BBC rivalry, after dealing with that Ross/Brand thing. He also makes a good point for a lot of TV that might never get made if it needed to sell advertising space:
Oh and as for SKY, as I don't watch sport, the one annual discworld adaptation, as wonderful as it is, doesn't justify me trading in the BBC for SKY. Especially not when SKY is vastly more expensive annually than the BBC.