Yahtzee does a good article introducing the notion: [URL="http://www.escapistmagazine.com/articles/view/columns/extra-punctuation/8631-American-Box-Art-Sucks" (title,target)]American Box Art Sucks[/URL]Shadowstar38 said:This is actually the first I've heard of this "Americans make bad boxart" issue. But I can hardly give a fuck about boxart at all. Name a game from the past 5 years and I couldn't recall what was on the front. Why? Least important part of the whole package.
This goes into detail about how Japan is just a lot better at it: [URL="http://www.gamesradar.com/why-japanese-box-art-is-better/" (title,target)]Japanese Box Art Is Better[/URL]
It's all about first impressions, really. We might already know that we're getting Infinite and can learn to live with the horrible, horrible box art because we already know and love the series. But it's the newcomers that might miss out; If you knew nothing of Bioshock and saw that box art on the shelf, would you buy it?