Remember when companies were glad to get free publicity and didnt't sue over even the most minor "copyright infringement" you can imagine?
Good times.
Seriously, how can anyone argue that this hurts Blizzard? Like at all?
Protecting the IP? From what? Free advertising? God help us all.
It just the usual "other people make money and we want a share" crap.
Yeah yeah, it's Blizzard's IP so they are well in their right to sue, but really, it's not like Blizzard had any participation in this. They made the game sure, but others made it big and, as usual, instead of being thankful they run to court. MBC and ongamenet are the biggest game channels in South Korea, they and the KeSPA are the very people that made the game a commercial success in the first place.
They got axed as soon as Blizzard didn't need them anymore, as soon as someone at Blizzard realized that they were so big in SK they could start demanding royalties, royalties the KeSPA refused to pay.
Before that, Blizzard and the KeSPA only had an agreement with no money involved.
Blizzard got the money from game sales, the KeSPA from managing the leagues and the channels from advertising slots.
Everyone was happy, everyone made money. Then they saw that there was more money to be made, so the KeSPA sold broadcasting rights they never had and Blizzard started demanding license fees.
The entire story is just one gigantic mess of the very worst IPRs can do.
Some people say the atom bomb is the worst thing humanity has ever invented.
I say it's copyright law.