I guess I can see what he's getting at; the 360 has the worst dashboard ever. The one before it was fine. You had your nice personal section where you could see all of your data like achievements, setting, profile, etc. It was all yours. The ads were in the sections DEVOTED to ads.
With the new one, you've got some giant add talking about how much family fun you can have with the new disney all-stars game, while being extremely out of place compared to my Gears of War 2 background featuring chainsaws. I don't even like Gears anymore, but I still have that background just to spite the goofy advertisments.
However, this still doesn't change the fact that I utterly despise Blow, and every time he talks I envision a putrescent and foul smelling stream of smugness, self-praise and molten stupid pouring from his mouth, slowly filling the room.