I live out in Malaysia at the moment (and did as a child), and as the article suggests, this has pretty much been the case for the last 10 years.
The country was only just pulling itself out of being 3rd world, and so this was pretty much the ONLY way to get games.
There was a large number of pirate video game store for YEARS at the capital's Mega Malls, only recently getting replaced with legit stores. The street markets still have hundreds of stalls selling this stuff, because its a good way to make a living.
The guys here really just don't care. It's not really a matter of morality. It's just how it's done, it's how you survive.
The "Piracy is STEALING!" argument is weak at the best of times.
It's cute for us in developed nations to sit on our high horse and call each other out on it (all the meanwhile getting a 2nd/3rd family car, perhaps a swimming pool if your in a particularly affluent area), but when you get to the reality in other parts of the world, it looks REALLY childish.
Anyway. The culture here still has not changed. Most folk in Malaysia are doing okay now, though the way companies still over charge games, NO one actually buys them. Nor has anyone spared a thought if its "immoral". Because no ones needed to. They've got a wonderful sensibility about them out here.