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hotacidbath

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Mar 2, 2009
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I knew about the arrow in the FedEx logo before and forgot about it until you mentioned it again. Believe me, it's not going to be burned in your memory and forever ruining your life. It's all going to be okay.
 

MGlBlaze

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Oct 28, 2009
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hotacidbath said:
I knew about the arrow in the FedEx logo before and forgot about it until you mentioned it again. Believe me, it's not going to be burned in your memory and forever ruining your life. It's all going to be okay.
So the FedEX logo arrow is kinda like The Game?
 

Berethond

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Nov 8, 2008
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hotacidbath said:
I knew about the arrow in the FedEx logo before and forgot about it until you mentioned it again. Believe me, it's not going to be burned in your memory and forever ruining your life. It's all going to be okay.
You know what is burned in my memory and forever ruining my life? I'll let you know, I just lost. Thanks.

But now I'm going to go tell everyone about the FedEx arrow.
 

Emperor Inferno

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Jun 5, 2008
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Rascarin said:
I cant see anything...

EDIT: Ok, the picture has appeared, but I see no arrow.
the arrow is the white space between the lower two legs of the capital "E" and the "x." It's pointing right. And yes, they designed the logo to have that arrow on purpose.

OT: The reason is memory association, when you find something new in an image or perhaps a sound, then when you see it again in future, your memory automatically associates the new discovery with that image, it's a recognition thing.
 

MGlBlaze

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Oct 28, 2009
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Berethond said:
hotacidbath said:
I knew about the arrow in the FedEx logo before and forgot about it until you mentioned it again. Believe me, it's not going to be burned in your memory and forever ruining your life. It's all going to be okay.
You know what is burned in my memory and forever ruining my life? I'll let you know, I just lost. Thanks.

But now I'm going to go tell everyone about the FedEx arrow.
Yeah, he did that to me too, as evidenced by my post just above you. Don't worry, there's a half-hour period of 'grace' where you can't lose again for a while.
 

General Vagueness

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Feb 24, 2009
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.......................^
.......................|
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it's right there
it's the gap formed by the E and x coming together
whether it's purposeful or not is debatable
and I can un-see it as long as I'm not looking at it or right next to it

edit:
Emperor Inferno said:
Rascarin said:
I cant see anything...

EDIT: Ok, the picture has appeared, but I see no arrow.
the arrow is the white space between the lower two legs of the capital "E" and the "x." It's pointing right. And yes, they designed the logo to have that arrow on purpose.

OT: The reason is memory association, when you find something new in an image or perhaps a sound, then when you see it again in future, your memory automatically associates the new discovery with that image, it's a recognition thing.
ninja'd
 

Uncompetative

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Jul 2, 2008
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A black numeral one against some speedy whizz lines, or maybe more.

This may be an attempt at a subliminal message through careful graphic design, implying that "Stuff gets to the target (X marks the spot)" when shipped via Federal Express, but I doubt it. The figure-ground relationship of the "negative space of the arrow" is non-dominant when compared to the text of the logo.
 

Phoenix Arrow

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Sep 3, 2008
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Uncompetative said:

A black numeral one against some speedy whizz lines, or maybe more.
Oh, shit. I was looking at that like "I don't see anything". That's very impressive. Totally pointless, but still impressive.
 

Rancid0ffspring

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Aug 23, 2009
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MGlBlaze said:
hotacidbath said:
I knew about the arrow in the FedEx logo before and forgot about it until you mentioned it again. Believe me, it's not going to be burned in your memory and forever ruining your life. It's all going to be okay.
So the FedEX logo arrow is kinda like The Game?
I just lost the game :(
 

Deleted

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Jul 25, 2009
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Some that everyone should know already

the clouds and bushes in super mario brothers are the same except for their colour
Hitmonchan = Jackie chan
Hitnomlee = Bruce lee
hitmontyson = Mike Tyson


less obvious ones.
 

Enzeru92

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Oct 18, 2008
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I think its a point of subliminal messaging for advertisement, then again that's just me.
 

ygetoff

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Oct 22, 2008
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Kuchinawa212 said:
Alright, I had a guest speaker in school today and something he showed us, I want to share with you

I'm not trying to advertise here but..



Alright...Do you see the arrow? No? Look right between the E and the X
See it? Good...Now that's been locked in forever. You'll always see that arrow from now on when you look at the fedEX logo.
So why do you think that is? Why is it now you're going to see that arrow while every other time you didn't even know it was there?
Gah! I hate you! Now I'll be seeing that forever! All enjoyment I may have gleaned from looking at the FedEx logo is now GONE!
/sarcasm
 

reaper_2k9

Keeper of the Beer
Oct 22, 2008
493
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I never noticed until a friend pointed it out to me and now thats all I ever see on their package trucks and planes. I wish he had never told me, it is seared into my brain forever...
 

Kuchinawa212

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Apr 23, 2009
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ygetoff said:
Kuchinawa212 said:
Alright, I had a guest speaker in school today and something he showed us, I want to share with you

I'm not trying to advertise here but..



Alright...Do you see the arrow? No? Look right between the E and the X
See it? Good...Now that's been locked in forever. You'll always see that arrow from now on when you look at the fedEX logo.
So why do you think that is? Why is it now you're going to see that arrow while every other time you didn't even know it was there?
Gah! I hate you! Now I'll be seeing that forever! All enjoyment I may have gleaned from looking at the FedEx logo is now GONE!
/sarcasm
I made you see something you haven't seen before. That was the point.
 

ygetoff

New member
Oct 22, 2008
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Kuchinawa212 said:
ygetoff said:
Kuchinawa212 said:
Alright, I had a guest speaker in school today and something he showed us, I want to share with you

I'm not trying to advertise here but..



Alright...Do you see the arrow? No? Look right between the E and the X
See it? Good...Now that's been locked in forever. You'll always see that arrow from now on when you look at the fedEX logo.
So why do you think that is? Why is it now you're going to see that arrow while every other time you didn't even know it was there?
Gah! I hate you! Now I'll be seeing that forever! All enjoyment I may have gleaned from looking at the FedEx logo is now GONE!
/sarcasm
I made you see something you haven't seen before. That was the point.
I know.
I was kidding.
You see? How I pretended like I was mad, even though I wasn't? You see? It's called sarcas-
Just... never mind. Whatever.