The casual market is absolutely MASSIVE in comparison to the specific 'gamer' label. It's evident everywhere: the Wii has infiltrated millions of living rooms, retirement homes and even cruise ships. It allows parents to join in with what their kids are interested in, without having to worry about complex button sequences or advanced tactics required from many modern day fighters/shooters etc.
The elderly like it because it's something to get them moving, without being overly strenuous. Something as simple as Wii Tennis can do wonders for joint flexibility, which is a major selling point for old people.
The Wii has become kind of a pop culture symbol, just like Macs. It's in movies (Tropic Thunder is a prime example), it's on TV, it's everywhere. I think one of the major draws to the console is that it essentially lets people game without people calling them a gamer, which is still somewhat of a negative stigma in society. It's good for a few minutes of carefree fun, where you don't need to get involved in a game's story to be entertained. It's just something that people can pick up, have fun with, and put down again.
As for the whole Wii Fit deal, most people think 'Hey! I can play videogames and lose weight! Cool!'. I would say that their money would be better spent on, say, a gym membership, but I can understand where they're coming from. It's been statistically proven that approaching menial tasks as a quest or challenge in a videogame produces greater results with a higher efficiency. Just look at Weight Watchers and their 'points' system. You have a certain amount of points dedicated to different foods, and you have to manage your points to last you throughout the day, and then replenish your points while sleeping, and then continuing the next day.
Of course, with the Wii's immense popularity, of course there's going to be imitators. Microsoft wants in on the casual market, and it's extremely evident that their goal is to steal market share from Nintendo. Personally, it just looks like a stupid, cheap knockoff, but let's see what the general public thinks of it before we condemn Microsoft's iffy marketing strategies.
The downside to this 'casual craze' is that the hardcore crowd is getting screwed over. Nintendo basically has nothing left for its fans, and are just letting third-party companies push out shovelware after shovelware, and the market is flooded with terrible games. At least Microsoft/Sony have their respective 'real' games to fall back on if the casual market dies out, but Nintendo are in a very precarious position.
I doubt anyone will read this all, but props if you do!
The elderly like it because it's something to get them moving, without being overly strenuous. Something as simple as Wii Tennis can do wonders for joint flexibility, which is a major selling point for old people.
The Wii has become kind of a pop culture symbol, just like Macs. It's in movies (Tropic Thunder is a prime example), it's on TV, it's everywhere. I think one of the major draws to the console is that it essentially lets people game without people calling them a gamer, which is still somewhat of a negative stigma in society. It's good for a few minutes of carefree fun, where you don't need to get involved in a game's story to be entertained. It's just something that people can pick up, have fun with, and put down again.
As for the whole Wii Fit deal, most people think 'Hey! I can play videogames and lose weight! Cool!'. I would say that their money would be better spent on, say, a gym membership, but I can understand where they're coming from. It's been statistically proven that approaching menial tasks as a quest or challenge in a videogame produces greater results with a higher efficiency. Just look at Weight Watchers and their 'points' system. You have a certain amount of points dedicated to different foods, and you have to manage your points to last you throughout the day, and then replenish your points while sleeping, and then continuing the next day.
Of course, with the Wii's immense popularity, of course there's going to be imitators. Microsoft wants in on the casual market, and it's extremely evident that their goal is to steal market share from Nintendo. Personally, it just looks like a stupid, cheap knockoff, but let's see what the general public thinks of it before we condemn Microsoft's iffy marketing strategies.
The downside to this 'casual craze' is that the hardcore crowd is getting screwed over. Nintendo basically has nothing left for its fans, and are just letting third-party companies push out shovelware after shovelware, and the market is flooded with terrible games. At least Microsoft/Sony have their respective 'real' games to fall back on if the casual market dies out, but Nintendo are in a very precarious position.
I doubt anyone will read this all, but props if you do!