I'm not sure if it's irony but...
Nintendo having the wide plethora of colourful, light hearted games and characters that they do that they do (Mario, Sonic etc) when in fact underneath it all they are probably the most corporate and sinister of all the console giants.
Nintendo having the wide plethora of colourful, light hearted games and characters that they do that they do (Mario, Sonic etc) when in fact underneath it all they are probably the most corporate and sinister of all the console giants.