I think that one of the most telling sentences in the article is that there was a reliance on "tracking numbers" and early audience responses. Writers and film makers sometimes need to have faith in their product and not let some poxy bloody group of people essentially create the film by a horrible blend of quasi-democratic committee making. Simple fact - a lot of audience members DON'T know better. And how were the people chosen for these test audiences? Who were they actually trying to tune the film for? My pet fucking peeve is hearing that an ending has been re-written and re-shot, against the original vision, because a group of faceless nobodies didn't like it.
Sounds as if the blame lies in many places. Yes, the cameras should not roll until a script is agreed upon that is not a bucket of rancid shit. But a director with limited vision, producers who are desperate for a little power rush and sample audiences who don't know their arses from their elbows don't help either.
Sounds as if the blame lies in many places. Yes, the cameras should not roll until a script is agreed upon that is not a bucket of rancid shit. But a director with limited vision, producers who are desperate for a little power rush and sample audiences who don't know their arses from their elbows don't help either.