GameSpy: Back in the days before it was formally announced, it almost seemed feasible that Diablo III would be some kind of free-to-play game. That isn't so much the case anymore. Did you ever consider any alternate commerce models?
Jay Wilson: The way we tend to approach things is, we make the game we want to make, and then we figure out the financial model that works for that game. We never -- it's actually a big deal -- we never, ever go, "Hmm, microtransactions would make us lots of money! Let's figure out a way to force them into the game when it's not appropriate!" That, to us, is a recipe for failure. Now, on the other hand, you can't make a game and then go, "this financial model won't really support us, but who cares?" It's gotta be a balance, but the game has to come first. We actually haven't decided on a financial model for Diablo III at this time.
One of the keys is that every region is different, and we are an international company now. We sell games in Asia, Europe and North America, and we just now released WoW in Russia and Latin America. We're going to try and hit as many markets as we can, and we're going to look at each one of those markets and try and decide a financial model that works. So, if we were to say, for example, that we're not going to have any subscription fees for Diablo, that may not be true in some markets, so we can't really say that.
Is our intent to make a subscription-based game like World of Warcraft? No. We're not an MMO. That's not our goal. So we are leaning towards more of a boxed product. Would we consider microtransactions? Yes, we would -- if it was right for the game. Would we consider some kind of subscription-based, or pay-to-play? Maybe in some regions. Or maybe for North America, if it was right for the game, and if it felt like a "win" for the fans. We want to make money, obviously, we're in business for that, but we don't want to gouge our customers, we don't want them to have an experience that feels worse. What we prefer is to offer them a service that they feel is worth paying for. And that's how we tend to approach things: "This is a service that we want to offer. How much is it going to cost us? OK, it's going to cost us this much, so we do need to supplement. Is it something we feel is worth paying for?" And if the answer is yes... obviously, no one likes paying for anything. I'd love to get everything for free. That would be awesome, right? But the truth is, we wouldn't ever get anything.