A lot of the time this happens based on the player's mood. We being individuals have different tastes and such (I can hear 'No Duh' reverbing in my ears already) and while its true they change with time, they can also change with the moment.
At the moment, I'm plaing Mass Effect 2, because I wanna play my space opera with the bisexual blue chicks, biped velociraptor and space gypsy elf and some other guys out to stop a race of sentient robot squid monsters from destroying the galaxy.
A few weeks ago, I was on a kick with Bayonetta because then I wanted to play a game about a 7 foot tall gunslinging witch moonlighting as a British fetish model who kills angels and can't speak a complete paragraph without inuendo. It is because of Bayonetta's absurdities that I enjoy the game. The same is true for the genuine emotional and earnest feelings put forward in Mass Effect.
Japanese games also tend to move ever so closer to the absurd or abstract in terms of design and gameplay but without a whole hearted effort to embrace this insanity and camp, something feels off. I don't think Call of Duty would be as entertaining as it is without the characters wholeheartedly believing that they are the worlds only hope against a global conspiracy that comprises of every wet dream Tom Clancy wishes he'd had.
Also with asthetics, its important to understand that while gameplay is the solid chassis and powerful engine upon which the experiance is built, our first experiance is with the eyes.
An example:
The Volvo S80. A four door sedan; reliable and safe. Also about as visually interesting as a cheese sandwich.
Noble M600. A two door sports; sleek, precise and not for beginners. Sexy as all hell to look at too.
If I walked into a car yard, my eyes would go to the Noble in an instant; the lines and curves are designed to catch your eye, draw you in. Indeed I chose these two to make this point because they have the same 4.4L V8 engine, though the Noble has a twin turbo added.
So too it is with games, the cover art must catch your eye in some way. Then the designs of the characters and level on the back must further draw you in. Some people will never love the anime-esque art style, that is a fact of life. Just as it shits them off for all its 'clown suits', 'androdgynous teens' and 'overly dramatic acting' or whatever, it shits me to no end that Marcus Fenix exists at all. I can't play Gears of War because the setting is over-compensating and the characters are all obnoxious fucks, but I also cannot play Final Fantasy because even though I love the art style, the colourful pallette and characters who while as one note as Marcus and co, at least play different notes instead of the same one, the combat shits me to tears and makes me want to eat my Playstation.
Different strokes Lillith, once you make peace with that when it comes to games, you'll probably have more energy to direct to other things you love or feel passionate about
