Which is more reliable for you when deciding a game purchase? A well made review from some guy on YouTube or GameFaqs, or editors from big name corporations like IGN, GameSpot, GameTrailers, etc. I'd honestly say the former, they come from actual people who played the game, and aren't afraid to highlight points the big name reviewers miss. Whereas the latter is most likely being endorsed by the game publisher to say a bunch of crap we already knew about the game, and glorify/exagerate all its positives or negatives beyond belief, to the point where it sounds incredibly unrealistic. If it's merely played for laughs, then it's not a problem (take Zero Punctuation for example), but if you're looking for a serious and honest review, its a big problem. Now obviously, there's going to be a few legitimately biased people out there, but most of the independent YouTube reviews of games I've seen were honest, and played straight.