Does sexualization in video games really sells?

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Fappy

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Jan 4, 2010
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Sleekit said:
TopazFusion said:
I do wonder if sales of the Witcher 2 would have been any different, if they'd used pictures of a scantily clad Triss Merigold in promotional imagery, and on the game box.
well she was in Polish Playboy as part of thier promotional push...

...and i totally don't know how i know that...

NO I DO NOT HAVE A COPY!
WHY NOT?

Seriously, that's less weird than the Marge issue or whatever the hell that was about.
 

Neonit

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Dec 24, 2008
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i dunno. probably yes. then again, i do know it can be counter-productive at times.
i for example sigh very loudly when a product is being sold by scantily clad women, especially if the ad has NOTHING to do with product. so yeah, i dont watch tv anymore out of fear of over-sighing.....
but the best example of it working? look at youtube, you place a pair of boobs in this little image and you WILL get more views. silly, really.....
 

xplosive59

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Jul 20, 2009
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It's the opposite for me, I feel embarrassed buying a game/having a game on my shelf if there is anything that can be seen as sexual on the box art so I would never buy a Dead or Alive game or anything similar for that reason.
 

Smooth Operator

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Oct 5, 2010
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Well when it comes to marketing nothing is exact science, they just test shit out and it has been proven that product X plus tits will on average sell better then just product X.

And don't think people are doing it consciously, when it comes to men attractive ladies make our brains turn on the happy switch, added to that when we are reminded of sex we suspend all logic for a few seconds... that mix can make us do some darn stupid things.
 

Swyftstar

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May 19, 2011
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Every time I've ever thought about buying a game just for the sex appeal I remembered that porn exists and came to my senses.
 

snappydog

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Sep 18, 2010
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It can interest me, at least... I mean, there's a couple of games I've been more inclined to buy 'cos I know there's a sexy times involved, but... Actually, no. I would never buy a game based solely on sexualised marketing. What I mean to say, I think, is that sexy women can catch my attention. Thus, if there is one involved, I would be more likely to stop and look at it. If I like what I see of it, I will buy it. But I'm buying it because I'm interested in the game and not the sexualisation, it's just that I wouldn't have looked at the game to start with if it weren't for the boobages.
 

Shuguard

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Apr 19, 2012
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krazykidd said:
Because a good game can't have boobs?

I have bought games with sexy people in it . It wasn't the main reason , but it certainly didn't hurt . I'll give an example . When i first saw Catherine ( the game ) the first thing i saw was two sexy women both named catherine . That got me curious , so i looked into the game ( it certainly didn't hurt that it was also made by atlus ). Now after looking into the game , i found it interesting and bought it day one collectors edition . And the game quite honestly is great . Now i probably wouldn't have looked into the game if it didn't make me curious , and probably wouldn' have bought it ( certainly not day one anyways ), and i would have missed out on an amazing game .
We all know you wanted the pink polka-dotted boxers, Catherine pillow case, and t-shirt. :p

but OT: I don't personally buy games for the TnA but it never hurts to have some.
 

OmniscientOstrich

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I would fucking well hope not, though that's probably just wishful thinking on my part. >.> Now I'm not a prude, if anything I'm quite the lecher, but there's a time and a place for this kind of thing and if I'm looking to buy a game it's for some kind of entertainment/engagement from either the game-play/story or both on such lucky occasions. If I'm looking for titillation, then the internet can readily supply me with vast quantities of much more graphic material for free and it's with this advent of the internet that the perpetuation of sex appeal in advertisement leaves me rather befuddled. I mean I can see the old cliche mantra of sex sells making a fair deal of sense before we could indulge whatever absurdly depraved fantasies our minds could conjure with the click of a button, but now that we have that luxury, what use is there in putting forward some pixelated cleavage as an incentive to purchase? If anything that just smacks of desperation, it tells me that the people marketing the game can't think of enough reasons to purchase the game on the merits of it's game-play/story; nervously looking around the room before prying up a big revealing poster and shouting 'Look! Look at the tits! Please just fucking buy this thing!' So while the answer is most likely yes, it seems that I fail to understand why. =/
 

MrHide-Patten

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Jun 10, 2009
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I would be lying if I said that I didn't notice Bioshock infinite based off of Elizabeth's Corset pillows. But since they got my attention I've played the original and really excited for it to be released (was really bummed when it got delayed).
So I will say that whilst sexuality won't make me buy a game, it certain makes me notice it. Its part of the male biology, unexplainable as to why boobs are exactly that hypnotic.

On a side note I get very sort of sick of the fake chivalry, the white knight even though his armor is made of toilet paper. I'm not going to pretend for a second that boobs aren't great and the day we force every girl to wear a berka is the day I swan dive off a cliff.
 

Killspre

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Dead or Alive Extreme beach volleyball... do I need to say more. I mean they made two of these games. Even without this example a game like Mass Effect had that whole sex scandal and it sold more copies because of it. So yes sex sells.
 
Sep 13, 2009
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If anything I find it to be a deterrent. I usually think either:

"What's this game lacking that it needs to compensate for with eye candy?"

or

"Will the cashier give me a weird look when I buy this game?"

I bought Catherine despite the sexualization, thankfully it had more than enough appeal outside of it.
 

Mysterious Username

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Jun 4, 2012
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Eh, personally it tends to keep me away. It's embarrassing as hell if a game I like is sleazy as fuck, because then I look like a creep.

But there are the sort of people who like that sort of thing and they'll buy it up. Nice way to get some quick cash for a weak game.
 

sanquin

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Are over sexualized females in games the REASON at least a part of the buyers, buy those games? I don't think so. Does it count in the overall decision of many a gamer? I do think so.

Just look at games like the TES series. What are some of the first mods that come out for said games? Right, nude mods, skimpy outfit and armor mods, and sexier looking females mods. And not just for TES games either. Any game that has moddable female character models, will have nude and 'make them sexier' mods. So at the very least it does play a part in sales.

Heck, I bet TERA sold more copies than it would have, had the females been wearing actual armor (especially the plate/chain ones) instead of mini bikini's with extra pieces of cloth attached to them to resemble arm/shoulder/leg pieces.


Over-sexualizaiton is a huge deterrent for me personally though. I was very excited about TERA's combat and overall aesthetics/graphics. But the way most characters dressed made me almost not buy it. Not that I played it for long, but still. I refuse to even try games like DOA at friends. Etc.
 

Gunjester

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Mar 31, 2010
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ArcossG said:
Sexualization of female charcters in games is something that's been around for decades, but does it really work? when was the last time( if at all ) you saw someone buy a game because there is a sexy and revealing chick on the cover
Although it may make others garner hate for me, I've never done it, but to some degree it does work with me. Allow me to explain: Though I've never bought a game because I wanted to see the girl more or anything stupid like that, when I'm walking through EBgames I tend to notice games with those covers and take a quick gander. If the back of the box entices me enough to want to try it, I download a demo, if not, I pop it back and so forth.
Ultimately I think that's where the model works, once you first see the girl in the chainmail bikini, it wears off, but as an eyecatcher, at least for men (and presumably some women), it works well.
 

Shadow flame master

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Jul 1, 2011
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I tend to stay away from buying any games with women who are well indowed or in sexual positions because I'm scared of what the cashier might think. Besides that, sex doesn't sell to me unless I'm horny at that second, and I have the internet for that.

Thank God for hentai and porn in general.