Well for me it does. It's not the first criterion, but when I'm undecided between two games, or whether I should buy one game, or not, the company's logo on the front cover has the final word.
Also there are a couple of companies, that I have entirely excluded from my plans, because either they have violated the relationship of trust with us gamers, or continuously publish games that are below my standards.
Also there are a couple of companies, that I have entirely excluded from my plans, because either they have violated the relationship of trust with us gamers, or continuously publish games that are below my standards.