"Discover a whole realm rendered in stunning detail with updated graphics and a new visual style."
Not to mention this. Alright, just look at the concept and cover art then read that..... Shit.
http://gameinformer.com/b/news/archive/2010/07/09/five-facts-about-hawke-in-dragon-age-ii.aspx
This should piss everyone off as well, but at least the voice acting is there. I am really annoyed at the "iconic" look thing though, in Mass Effect because they put so much focus on making Shepard "beautiful" there wasn't any genuinely good customisation options. It does say think like a general and fight like a spartan though, so we'll either be able to comfortably order around ally's or we'll have to do the annoying as hell unit ordering thing like at the end of Origins. The fight like a spartan part is promising though, it will either mean flashier animations, smoother attacks or, hopefully, actual control over Hawke's attacks.