When I first read the title, my initial reaction was 'oh crap'. Well, actually it was a bit more profanity-laced than that, but no problem. This isn't as bad as it sounded at first, and EA can certainly market stuff in any case. What I would hate is if they plastered their badge all over the game's advertising material and everyone who bought the retail version thought 'Hey, what's this Valve bullshit? EA made this game!'