Such a shame that a good idea was let down by shoddy execution.
IF they had put some thought into APB before they gave it the OK to launch, this could have been spared from the abysmal reviews and lack of sales.
BUT they got greedy. They went for flare over fun, which nipped them in the ass. I would have bought the game if the mechanics werent broken, the gameplay wasnt dull, the quests werent a grindquest, and all the other mistakes MMOs make.
As for EA growing a heart, I wouldnt go THAT far. They are still an evil corperation that wringes their hands together at the slight scent of profit, and wouldnt get a crippled kid a lolipop if they couldnt see a return from the investment. This is more then likely just a coup so people wont turn around and say "we had no advanced warning /sue".
As for EA vs Activision, their both shitty companies that are just as evil and control some of the best talent in the industry, making me wince whenever I have to pick up a game from Blizzard or Valve. Lets face it, both are evil, and the industry would be 1000x better without them. BUT, thats a rant of mine for another day.