EA Says Industry Is Strong, Despite "Cynics"

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UnravThreads

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I would love to see the industry, as it stands now, move towards DLC and expansion packs instead of sequels.
As much as it's knocked, I think EA's "The Sims" is a somewhat good example of what I mean. Each Sims game (except 3, but that's due to its relatively recent release) has a wealth of expansion packs/sets which add new content and it keeps the game 'fresh'. Even though it's on its third game, I would expect The Sims 3 to last on the shelf for a longer period than 1 or 2 did.
How many times have you bought an expansion/DLC for a game you love only to delve back into it and lose many hours to it, but then bought a sequel to another game you love and found yourself disappointed?

DLC packs and expansion packs are, in my honest opinion, the way forward. You're putting out new material (which = revenue) for a lower price (which = more sales due to reaching a larger price range. After all, what's better? 1m sales with $5 profit or 2m sales with $3 profit?), and that, to me, is good.
 

Therumancer

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Nov 28, 2007
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Riobux said:
It's not so much an industry that is in decline, it's people being more cautious. Back in the PS1 days, most games were good. Well, at least good enough to keep you entertained for a while. However, while EA is right in saying that games are lasting longer, I don't think they've recognised that fewer games are being created now than back ten years ago because of longer development time. Which, in turn, means less games.

As well as this, our standards have risen; or has quality lowered? Either way, we're a lot more cautious in what games to get. About five years ago, I'd pre-order a game which I had heard very little about and I was satisfied (mostly). Now, I'm ducking and weaving and only pre-ordering games which I can guarantee will be good and come free with extra stuff.

I will also add fan boy-ism has contributed to this. There's Call Of Duty players refusing to touch World Of Warcraft, there's the X-Box 360 owners refusing to touch PS3 and there's the gamers which are older then 13 refusing to play a game out of fears it's too childish. No one wants to take any risks and try something new, so they don't. Which means less sales generally.

In non-gaming news, we've also just been through a large economic mess. So that's probably effected it a lot



Is this a good thing or bad thing? Well, who knows really? It's good that games are being quality controlled more, but at the same time, they're being discriminated against for irrelevant reasons. So who's to say?
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The economic mess is still going on.

Also your wrong about development times to an extent. Simply because if you looked at old disc based games like say the original "Starflight" they used to hype them by pointing out that they took years to develop. Sure there WERE a number of relatively successful games that were created fairly quickly, but this was not always the case. For the best titles you were always looking at a multi-year effort. Heck, for some companies it was something of a tradition for a good portion of the design team to dress up in game-inspired costumes and pose for photos. Again "Starflight" comes to mind (the photo was printed on the inside of the cardboard sleeve), I believe they did it for the original "Wasteland", and then another one that sticks in mind is the Origin Systems crew dressed up as a lost expedition for the "World Of Ultima: Savage Empire" game (inside the faux pulp magazine inside). The point being that it was a major event.

I think one of the big problems is that the game industry has simply gotten too greedy. Development times are extended doubtlessly due to the developers wanting to keep them going so they have a job. On top of this, while it has created arguements here in the past, I am still not sure how someone can justify spending some of these budgets on game development. Oh sure, you look at the sheer number of games scrolling past in game credits and it's impressive, but by the same token I oftentimes wonder how many of these people are wasted, even if they aren't how the heck they can still justify development budgets in the hundreds of millions of dollars in some cases. All criticisms aside, I've noticed few people even want to touch the subject of what Infinity Ward could possibly have spent half a billion dollars on (between game development and advertising) to create "Modern Warfare 2". I mean it was good, but it wasn't all that.

Looking at guys like Itigaki and his fight with Team Ninja over sums I remember being in the tens of millions, all I can do is sit there and go "WTF" in thinking that anyone feels they are justified in demanding *THAT* much money for game development. Not to mention of course the fact that even overlooking a tiny handfull of people like that, just going by the numbers some of these line coders must be being paid ridiculous amounts of money. Either that or someone is heating the offices by burning currency.

The bottom line is that I think the industry is getting greedy, and the greed of developers is of course raising the overall cost to produce games, which reduces the number of games being made overall. At the same time, having been ignored by the law (at least in the US) they have gotten a god complex about engaging in cartel behavior like price fixing and simply not competing with each other. Those things are hard to prove of course (as you can see by the endless battles with gas companies over pump prices) but are still illegal. Nobody has even bothered to really cast their gaze in this direction.

I also feel that as time has gone on games have also gotten if anything, easier to design. Back in the "old days" a game company pretty much had to design everything including the engine from scratch. Today companies buy the right to use existing engines for differant things and primarily just tweak them and add in their own artwork. This is why so many games are similar to others. Third Person Shooters, First Person Shooters, and other generes play so similarly because in the end they are simply variations of the same exact game engine. Liscence fees considered, if anything game development should have actually gotten CHEAPER, especially when looking at highly derivitive titles like... pretty much anything considered to be a shooter or brawler nowadays.

I've said all of this before (and better) in other posts, but I'd figure I'd say it here.

Truthfully I think we're in kind of a "rough spot" as far as games go, both in the way the industry has defined itself for the moment, and also because of the economy.

At times I actually think an industry collapse would be the best thing that could happen for video gaming as a whole. The destruction of these massive gaming corperations would of course kill gaming for a few years, but from the ashes would rise smaller companies more interested in their visions rather than "design by committee" yet again, and of course with the big companies and big pay days gone, you will also see less greedy developers who are simply happy to be able to make a living in the field, rather than acting like rock stars.

Oh sure with time it would all go corperate again, but we'd get a really good era out of it, and then have to wait for the next collapse for the cycle to start again. I honestly do not think there would be a great reduction in quality either. Things only cost as much as they do right now (service wise) because there are people willing to pay them that. It's sort of like pro-sports (though not exactly), and the whole reason why they decided to cap player's salaries so the richest owners couldn't get all the superstars, and leave all the other teams with winos rounded up from under bridges and in ditches, and dressed in uniforms.
 

thiosk

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Macksheath said:
I don't know what he's talking about. I've lost many a game disc in my time.
I know what you mean-- I lose EVERY disc. I somehow held on to X-Com UFO defense for 15 years, but other than that, they all get lost scratched or other.

Thats why I love digital distribution a la steam and impulse, multiple computers and redownloading.
 

Souplex

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Jul 29, 2008
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Is it really cynical to notice EA has lost a buttload in the last few years?
 

Therumancer

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Nov 28, 2007
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"Don't abandon your consumer base - specifically those shiny discs. We often forget about how important the disc is - I don't think in the near term, medium term or the long term we're going to lose that disc."

I don't know what he's talking about. I've lost many a game disc in my time.

Source: Gamesindustry.biz [http://www.gamesindustry.biz/articles/schappert-dont-let-the-cynics-get-you-down]

Permalink[/quote]


To answer directly to the article poster in quotes (which is rare for me).

One of the biggest arguements against copy protection is the right to make an archival backup of your game discs in case of an error. This used to be a common practice, and even encouraged back in the day of the C-64 and other early systems. That way if something happens to your masters, you still have a copy of the game. Heck, many people ultimatly played OFF their backups and kept the masters as the reserve copies in a safe place. As a kid I stored a lot of my main disks in a fire safe.

Of course this lead to a lot of people trading games around over the water cooler (so to speak), the game industry screaming that they were losing money because all of those people would otherwise have bought a copy (unlikely), and of course refusing to consider the profits they WERE making which were more than enough to allow for healthy and consistant growth. To be honest I cannot think of a single company that can truthfully be said to have been put out of business by piracy (and are able to prove it).

Unlike many people I believe in the general good of humanity, the overwhelming number of people given the money will choose to buy a product legitimatly rather than steal it. It's just people like to focus on the exceptions.

At any rate, as a consumer if I'm paying for a game I expect to be able to use that game indefinatly. As long as I have a disc, and a compadible system, I expect to be able to crank that game and play it. As many other people have pointed out no online service can claim truthfully that it will be around indefinatly, and claims that companies will find ways to patch games if they feel they are going down or whatever, are also highly unlikely since what that occurance would intristically mean (there have even been articles here on this subject).

Thus, I feel it's my right to do whatever I want with my game, and make as many copies as I want for auxilery backups. Digital services are conveinent, but I ideally feel that such should be an additional perk, like how with a physical DVD or blue ray nowadays you also get a code to access a digital version of the movie. With games that would mean that you have a perfectly functional disc, that you can make backups of, but can also choose to DL from Steam for free to take advantage of their features (for example).

Such are my thoughts, though consider that like everything I am very much about putting the power into the hands of the consumers rather than the companies.

A big part of it is also that I have a hard time taking the industry seriously as victims both due to the risks of piracy (people hiding stuff in pirated games, especially online, which to me makes it far from worthwhile... potentially losing a thousand dollar computer for the sake of a $60 game is not worth it), and also due to the fact that until the massive economic crisis it seemes to be undergoing massive growth while at the same time whining about all the money it was losing to "those dastardly pirates". Sometimes I think the whole thing is just hyped up to excuse corperate power trips. I mean, honestly... when a company can afford to spend half a billion dollars to develop a game like Modern Warfare 2, and set proportionatly ungodly sales/profit records, they can't expect me to take them seriously when they turn the poor, abused, waif eyes on me and cry.

As a pessimist I also tend to notice that most of the studies about "revenues lost to pirates" not only make huge assumptions about those pirating buying the product otherwise, but are also generally comissioned by the companies themselves... so as a result the statistics they choose to show are going to support the message they want to promote.

I mean honestly, I think it's overstated because as I said... it's common sense that someone who has bought their own computer is not going to want to risk it by trusting some anonymous "hack master" and his cracked games distributed by untracable torrent sites and such. When dealing with kids and such who uses someone else's computer, those are people who generally don't have much money, and as such probably wouldn't have been purchusing the game anyway... not saying that this makes the piracy suddenly "right" if they do it, but it DOES mean that it's not a lost sale as the industry presents things.
 

Plurralbles

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Premonition said:
HEY, someone important is saying discs have to stay. I like him. He stays.
didn't read the article. if true... whoohoo! Hopefully Kotick doesn't send a ninja to take him out.

I despise the removal of content for stupid DLC, I hate the idea of DRM, I am... slowly becoming impressed with Steam though only for hte finanical side of things.

*unrelated to quoted*
" To be honest I cannot think of a single company that can truthfully be said to have been put out of business by piracy (and are able to prove it)."

I can name one. There was a game that absolutely no one bought and the dev team did go under. I can't for the life of my remember waht it was though.
 

CrysisMcGee

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Here's the deal kids. Games may get more complex, but over the years they have stayed the same. Crappy, mediocre, and great games are being released every day, and it's been like this since before the great video game crash of 1983.

The reason people are buying less is simply because of the recession, and the trends and releases of popular franchises. Guitar hero has run its course, at least after they release every song every made. DJ hero looked interesting, but that game has very little content. Which is the reason why I never got guitar hero, though I will probably eventually.

The entire Film industry is the same way. They are releasing remakes and "Safe Bets" because the recession has reformed nearly the entire planet.

So things will return to normal. Today Ubisoft uses DRM protection, tomorrow ten companies will be throwing their money away with it.
 

More Fun To Compute

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It would also be awesome for the games industry if they spent more money on public relations so everyone would know how awesome they are and how silly those cynics are.
 

WhiteTigerShiro

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I think a big part of why people see the gaming industry as being in the shitter lately is because of all the DRM and DLC schemes we've been seeing lately. The former is viewed as punishing only to the legit consumer while failing at it's intended purpose, while the latter is viewed as a bad gimmick to try and wring-out a few extra bucks from the consumer.

Between hurting the consumer and trying to get more money for doing it, I'd say people are correct in saying that the industry is in sad shape right now.
 

Zenode

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Greg Tito said:
John Schappert, COO of EA
Mind if i ask what the COO of EA does XD

OT: It seems that EA has become less of the Judas and more of the Peter
 

Nazrel

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Greg Tito said:
EA Says Industry Is Strong, Despite "Cynics"



The chief operating officer at Electronic Arts said not to let the "cynics" get you down, the videogame industry is still going strong.

"Don't abandon your consumer base - specifically those shiny discs. We often forget about how important the disc is - I don't think in the near term, medium term or the long term we're going to lose that disc."

I don't know what he's talking about. I've lost many a game disc in my time.

Source: Gamesindustry.biz [http://www.gamesindustry.biz/articles/schappert-dont-let-the-cynics-get-you-down]

Permalink
Complaints about losing and damaging of disks are counter-able by the most rudimentary levels of organization and care. I keep my disks sorted in drawers and put them back in their boxes when I'm done with them.
 

WastedHero

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Maybe the industry would be more robust if EA wasn't absorbing ever developer they could buy out.

EA, I'll never forgive you for devouring Westwood Studios you vile kraken of the gaming seas!
 

Odjin

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CrysisMcGee said:
Here's the deal kids. Games may get more complex, but over the years they have stayed the same. Crappy, mediocre, and great games are being released every day, and it's been like this since before the great video game crash of 1983.

The reason people are buying less is simply because of the recession, and the trends and releases of popular franchises. Guitar hero has run its course, at least after they release every song every made. DJ hero looked interesting, but that game has very little content. Which is the reason why I never got guitar hero, though I will probably eventually.

The entire Film industry is the same way. They are releasing remakes and "Safe Bets" because the recession has reformed nearly the entire planet.

So things will return to normal. Today Ubisoft uses DRM protection, tomorrow ten companies will be throwing their money away with it.
Not true. The number of crappy and mediocre titles sky rocket while the number of real good games diminished. This is because the industry giants force console gaming (which is a market based on rehashing) and force more and more rehashing on the PC platform. Rehashing is very bad since people don't like paying more for the same especially if it is a lot buggier than before and sucks more. No, the industry has a huge problem and talking it away only makes the bubble burst even louder when it bursts.
 

theultimateend

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Premonition said:
HEY, someone important is saying discs have to stay. I like him. He stays.
One of the more sensible things I've heard out of EA.

I disagree though, Marketing DOES make bad games good.

Well ok not bad games, but games that really have no quality that sets them out over every game before them except for their extremely bloated marketing budget.

I won't name names since saying negative things about popular games can get you in hot water if you don't slap a smiley face on the end. I don't do smiley faces in the morning.

WastedHero said:
Maybe the industry would be more robust if EA wasn't absorbing ever developer they could buy out.

EA, I'll never forgive you for devouring Westwood Studios you vile kraken of the gaming seas!
Try saying westwood on an EA forum. The word is banned, was last time I tried at least (SPORE forums).

Overall until a real Sim City 5 is released that doesn't crash randomly like 4 I won't acknowledge EA as a legitimate game company. For now they are just a marketing agency that releases software that some folks find 'interesting'.