EA Stockholder Meeting Discussion/ Future Video Game Crash Speculation

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Thoric485

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Aug 17, 2008
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Yeah, time for BioWare to bite it.

Wonder if any journalist will have the balls to remind EA of this statement [http://www.escapistmagazine.com/news/view/81646-EA-CEO-We-Squandered-Acquired-Studios].
 

LetalisK

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Draech said:
LetalisK said:
escapistpiggy said:
Another example is SWTOR. Estimates range from $120 million to $300 million, with about just as much being spent on marketing as development. SWTOR will never, ever, ever make that money back for EA. While some of that can be attributed to the recent MMO bubble caused by WoW, AAA titles cost tons to develop and only the most successful(think CoD, Halo, WoW, etc.) are the real money makers.
Considering that in a worst case scenario SWTOR has brought in ~$126 million in box sales alone, they'll make their money back on development costs in a timely manner as long as it doesn't dip too far below a million subs for the next year or so. We'll see if the sub loses start to slow down or not here soon.
As far as I understand it SWTOR under-preformed, but did not fail.

If I understood it correctly the minimum expectations for the game was 2 million subscribers the end of 2012.
It's not hard to under-perform when one is being compared* to the money-making abilities of WoW. SWTOR is not going to go under. It's going to do what so many other MMOs have done: it's going to drift for awhile, making a bit of money, until it starts eventually losing more and more subs and at some point it will go F2P, probably then making money hand over fist.

Speaking of which, the whole going F2P thing as a sign of certain demise blows my mind. Going F2P has brought more than one game back from the brink into being pretty damn profitable.

*Edit: Or rather, expected to even begin to compete with...
 

A-D.

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Dexter111 said:
While Bioware is blaming their fans xD http://blogs.bettor.com/Anonymous-Bioware-Insider-blames-fans-for-SWTOR-Video-Games-Update-a173317

EA blames us and to some extent they?re right to. But it was fan feedback from the day we opened the forums that encouraged us to design it for the fans the way it is and that included making it more like Kotor then an MMO like Wow
This i actually find very interesting. Mainly for the reason that this anonymous Bioware Source seems to be pretty damn stupid for not realizing why the Fans didnt want them to make it like WoW. Because Wow already exists and we dont need two of those, which is also a Problem with the industry itself because everyone tried to copy that bloody game instead of trying to catch their own lightning in a bottle as it were. Its rather sad really.

Though it makes me wonder how exactly Bioware managed to still make WoW in Space when they "listened to the Fans", especially if said Fans said they didnt want it to be like WoW was anyways..odd really.
 

Rawne1980

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I don't think it will be a crash as big as the one involving Atari way back when but things need to change.

As someone said above, just because £40 is standard pricing doesn't mean people are willing to pay it for every game.

Of course companies are going to have losses. We, as gamers, aren't going to throw money at every single game that gets released.

When you have companies like EA and Acti that focus on that one big seller (CoD/Battlefield) and then release mundane shit throughout the year what do you expect?
 

escapistpiggy

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Draech said:
Sigh...

Read up on the first video game crash and you will realise why it cannot happen again.

Yeah EA Might go down, but the market is now so well developed and things like kickstarter will make it impossible for the market to fail.

Essentially there are failsafes in place. If you can make games, then you can sell them.
Woah, how about we stop with the condescension. I made a point of saying that "I think video games are officially 'too big to fail' now". A video game crash doesn't mean the disappearance of video games just like a housing market crash doesn't mean the end of all houses.

LetalisK said:
Considering that in a worst case scenario SWTOR has brought in ~$126 million in box sales alone, they'll make their money back on development costs in a timely manner as long as it doesn't dip too far below a million subs for the next year or so. We'll see if the sub loses start to slow down or not here soon.

edit: screwed up the box math. Here, this guy talks about it more.

http://www.manaobscura.com/2012/01/23/how-swtor-will-make-a-profit/
This guy assumes that they're going to stay above 1 million subscribers, and that LucasArts is being nice about the division of profits.

Firstly, George Lucas always comes out on top. Period. He and his companies have one of the most valuable IPs ever created and they are going to make sure they get paid plenty for anyone to use it. Secondly, SWTOR is not on track to keep 1 million subscribers, as per the latest subscription numbers. I believe they're at 1.3 million right now, and losing. You can tell they're losing people by the server activity over the past few months. Thirdly, he doesn't take into account marketing costs, which are not included in the development cost of the game. SWTOR was heavily marketed on TV, movies, E3, etc. I don't think SWTOR is going to be a moneymaker for EA.
 

DustyDrB

Made of ticky tacky
Jan 19, 2010
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Vault101 said:
Dexter111 said:
That's blatantly not true and an oversimplification at best as well as apologistic for the entire corporate world "A company needs to make money, d'uh!". A lot of developers go into the industry because games are their passion and they want to make games, this is especially true for a lot of Indies, upon which they are often employed and sucked dry of creativity and pashion by said big publishers.

It wasn't even like this over a decade ago, the main difference is that back then:
A lot of people wanted to make games, and they made money doing it.
And nowadays the likes of EA or Activision want to make money and they are making games for that reason.

That's why most of their business models, "DLC"'s etc. look like they do, they don't seem to have any regard for making games other than what they deem would produce the largest revenue possible in the short term.

Good luck with that, I "go to games" for a certain experience too, and that experience isn't copying Call of Duty, World of Warcraft and (the newest candidate) Uncharted year-in-year-out with the lack of any creativity or innovation. That's why I mostly buy a lot of Indie games nowadays and try to stay away from the likes of Activision and EA.
yeah...back in the day the games industry was run on nothing but passion, magic and fairy dust...

no one (depending exactally on "who" it is) goes into a creative medium for the pure purpose of making money...

but the bottom line is [b/]you need money to thease things[/b] just like films or anything, you need to be paid for your work..its how things go, its why theres a structure and while "Indie" is great and all its also why the corproate systm exists


I'm not excusing bullshit buisness practices....its the difference between EA and Valve..excpet EA do it through assholery..Valve do it through maintaining their feircly loyal fan base (among other things of coarse) but at the end of the day theres a profit margin both need to think about

and I will thankyou very much

excpet whos copying uncharted? is the new tomb raider? did you play a demo? so thats one game.....I can think of any others excpet uncharted istelf

even if it is I would play the fuck out of unchated sans Nathan"****-face"Drake....so thats a bonus

and I'm sure you'll enjoy your indie platformer game with totally cool retro graphics...cuz liing different things is great innit?

EDIT; and oh look! screenshots of GAMES I DON'T WANT TO PLAY...whoop-dee-fucking do
I get what he's saying there. Yes, businesses do need to make money. But if that's the primary goal of these people, they could have picked a much safer industry to do it in. So there has to be passion there. When you hear about so many high turnover rates, developer closings, and grueling working conditions, it doesn't exactly strike an image that the games industry is the new gold rush. It sounds downright daunting, actually. If you just want to make a lot of money, then do something else. But people do pursue careers in gaming despite this and despite their own struggles within it. And many of their skills are transferable to other safer fields, so I again think there has to be passion.

Anyway, I think you and Dexter are both right here. We need not be so binary.
 

BloatedGuppy

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escapistpiggy said:
This guy assumes that they're going to stay above 1 million subscribers, and that LucasArts is being nice about the division of profits.

Firstly, George Lucas always comes out on top. Period. He and his companies have one of the most valuable IPs ever created and they are going to make sure they get paid plenty for anyone to use it. Secondly, SWTOR is not on track to keep 1 million subscribers, as per the latest subscription numbers. I believe they're at 1.3 million right now, and losing. You can tell they're losing people by the server activity over the past few months. Thirdly, he doesn't take into account marketing costs, which are not included in the development cost of the game. SWTOR was heavily marketed on TV, movies, E3, etc. I don't think SWTOR is going to be a moneymaker for EA.
http://www.gamesindustry.biz/articles/2011-02-02-ea-old-republic-can-be-profitable-with-500-000-subs

I see we're back in MMO myth land again. If SWTOR can hold on to 1 million subs, it will eventually be a ludicrously profitable game. The only reason it's not already a ludicrously profitable game is the fairly extraordinary cost of developing and marketing it, and the large portion of profit that needs to be spun off to Lucas.

Eventually they will introduce a FTP model, which people love to misunderstand. When DDO introduced their "FTP" model, for instance (they were one of the first to do so), their paying subscriber base doubled in one month. Not their player base. Their SUBSCRIBER base. And it's not because DDO was a special game that no one had clued into yet. It's because FTP lowers the barrier to entry and gets people invested in the game world before holding the hand out for money.

Expect TOR to be around for at least 8-10 years (barring EA's total collapse). Expect it to stabilize between 500K-1M subscribers for the long haul, which is rarefied air for MMOs not called "WoW" and would make it the 2nd most successful western MMO of all time. It will be a profitable game. It just won't be the juggernaut EA was counting on it being.
 

Adam Jensen_v1legacy

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Sep 8, 2011
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Video games as a whole won't disappear. Corporations will. Because consumers can only take so much abuse and same-old modern military FPS. In the end they're just gonna say 'fuck it' and move on to better things. Anti-consumerism in video game industry just can't last forever.
 

the doom cannon

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Adam Jensen said:
Video games as a whole won't disappear. Corporations will. Because consumers can only take so much abuse and same-old modern military FPS. In the end they're just gonna say 'fuck it' and move on to better things. Anti-consumerism in video game industry just can't last forever.
Ok so in the next year or two we will be having future military shooters. What's the difference? Kinda like before 2005 we had WW2 shooters. I really cannot see why people are so upset about this. The industry moves in phases. The modern phase is just about over, and the future phase seems to be the one to replace it, starting with Black Ops 2. Corporations won't go away because they pump out the "big" games that everyone plays. While you may not like it, indie games only make up a tiny, minuscule portion of game sales, and that most likely not change ever.

Ok on topic. EA probably won't go under. However, they will probably cut some games from their list of productions and introduce more subscription based services. Maybe if they let their big budget games last for more than a year before the next big budget game (Battlefield and CoD) they could turn better profits.
 

Twilight_guy

Sight, Sound, and Mind
Nov 24, 2008
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I don't think the triple A games industry will fail completely. It might lose a bunch of companies but I think there are enough people there that it will survive, even if the number of companies has to shrink in order to support itself on a dwindling customer base. I also don't think a crash would help us out at all. That would probably mean years of nothing but small indie studios followed by a very slow return to the kind of money we have today. It could take a decade to get back to where we are now.
 

GloatingSwine

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No, there isn't going to be another videogame crash. The console market* now is not what it was when the first crash happened.

When the first videogame crash happened there were far more competing platforms than now (most of which you probably haven't heard of), and there was almost no concept of QA. Games these days might have bugs and crashes, but there was no guarantee back then that if you bought a new game and stuck it in your console that it would even boot up.


*The PC gaming market, as was then on home computers like the Commodore 64, Sinclair Spectrum, Amstrad CPC etc was largely unaffected by the "videogame crash".
 

NegaWiki

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Oct 1, 2011
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I think that a crash could happen again, if the we're comparing our current state to the original crash.
1. the market was oversaturated.
All the consoles had the same games and visually there was no difference. Customers had no reason to buy anything else.
2. Games were a fad.
Today most people don't care if you play video games on whatever system,though there are some exceptions, but before the crash you had to be a child to play a video game. Despite the valiant efforts of todays companies, video ganes still have a stigma of being either for children, "the lowest denominator", or basement dwelling freaks. Combined with several gimmicks and the oversaturationof games and you get a stagnant market.
3.Exclusives can't save us this time.
Nintendo introduced the seal of approval to tell the customers that this game is cool and only for this system. Point 1 negates this so hard. Can't playMinecraft? Get one of thr obvious clones on the market place.
4. We need a crash.
This is the grittiest, murky generation ever. What happened aftter the first crash?a new console appeared and freshened the market and PCs started getting more acceptance. A new crash would PCs in the true mainstream and new consoles would focus on being consoles. Its what their best at.
 

elvor0

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Dexter111 said:
Vault101 said:
-snip-

I'm more excited about things like Banner Saga or Wasteland 2, than over anything that EA could come up with and expect to sell 5 million copies at this moment and they're produced for fractions of that budget...
I just wanna bump this quote, I just went and checked them out and they look pretty freaking sweet, if you're an RPG fan, go, go fund them now!

Edit: Blah, I missed it, can you still make donations/pre order The Banner Saga after it's gone through at all? Wasteland you can buy on their site, if anyone else is interested.