No, EA, no! You're going back to the dark side again! We don't want the old EA, the whore that released tons of yearly sports games, never launched innovative IPs such as mirrors edge and bulletstorm, and was generally a prick! People, help me get EA back in rehab!
Wow this is evil. Not just overpowered multiplayer pre-order bonus evil, not just parking attendant ticket for being away for a minute too long evil, actually full blown umbrella corporation, tim curry in a clown costume evil. If they don't put a stop to it soon, they should face legal precedings.
But of course, they won't they're too rich to be guilty.
EXTREME CAPITALISM: S*** WORKS!