The ESRB is what put that little M rating on that one game that most soccer moms ignore and then buy little jimmy Grand theft auto San andreas, and then watch jimmy play and then say," OMG, I was not aware that this game had mature content I guess I should Whine and blame other people for my lack of analyzing the game cover of the game I will by for my little kid, I mean, I dont want to take the blame for my bad mistake. I have a swell idea, lets boycott adult games that were meant for adults and have our only arguement be that devolpers should stop adding this stuff so that we parents dont have to feel responsible for letting our kids play it." I respect the ESRB, but I also loathe it, " Oh look, a head flew off, thats nice... OMG a virtual nipple!! Run Kids, run from natures intentions!!" I understand if its a wrong way to portray sex, however, like grand theft auto, but if its moral then dont judge ESRB, but it seems that the ESRB is run by soccer moms most of the time. Its the Parents responsibility , not the media's.