sigh.... can i just say that the PSA at the beginning was probably the best thing in the whole world and needs to be broadcast loudly at the top thread creation screens in forums. and actually as someone who can read the mayan calendar from school stuff i once did and second hand accounts from actual native americans about it, it doesn't even really end at 2012, 2012 is the calendar version of the 999,999.9 odometer, it will just turn over. back to zero. Now there's my 2 cents.
Now to the reveiw, i understand all that film-making stuff and how it can improve the movie but you have to understand that while it might be good for clever cods like yourself, it's going to be ultimately wasted because the F**king idiots this movie panders to are too stupid to realize it's happening. And while from a pure film quality standpoint it's going to be better than alot of stuff because it has a big budget handed to a man who knows what to do with stuff.
I really don't care how good the movie is because i'm not going to spend any of my money on it because i've already seen the damn thing. My main problem with this movie is the endless ad campaign. i've seen all the money shots, all the action shots and all the edge of seat stuff because the movie is so far up it's own ass that it showed all of this in the preveiw on myspace, on whatever network special, youtube, and in every single f**king trailer commercial. I have nothing against an ad campaign but there is a good one and a bad one and this was a bad which leads me to believe the movie doesn't believe in itself. I've seen so many commercials for the damn thing that i'm wondering if the words "extordinary" or "compelling" flash up on the screen from time to time, and a big voice booming, "THE NEXT BLOCLBUSTER EVENT." oh and thats shot you said you can frame? They have. In my town on my way to work it's framed in a billboard that says "how will you survive? search 2012."
Sure i've seen ad campaigns before, this one spoiled the movie for me. it's like an advertisement for a comedy movie that tells all the punchlines i.e. meet the spartans or the proposal. this movie showed me all the cool shots and intese action sequences so i have nothing left to see unless i really like one of the actors. like, really like, like a meber of a fan club like. A good ad campaign looks like something pixar does. UP and and toy story 2 had great campaigns becasue you knew what was coming but you didn't know how it was going to come about. or even better, district 9, to pull one of bobs favorites, you knew what was it was about but other than alein snafu you had no idea what was going to happen. trailers are to give you a breif look at the generic plot used by hollywood and then some stuff to lure you to the theatre. it not to give itself prerelease appriasals of how well it will do, it is not to show all the best shots in the movie. and above all it is not to annoy or in the case of f**king idiots scare an audience into attendence.