I saw this movie with my friends last night, and our reaction was ".....Meh"
There was actually a split of sorts. Half of us didn't like it and half of us thought it was okay, but mediocre (I'm in that group). This isn't an issue though of us being the wrong audience, as we all liked Scott Pilgrim (to be frank, besides the action this movie is in no way similar to Scott Pilgrim, different style, different story, different direction), we all thought Watchmen was really good, the half of us that ended up seeing Legend of the Guardians thought it was decent, and we all thought that 300 despite some issues served its purpose. So no, what I'm about to say isn't a matter of "I didn't like it because it was wierd" but rather "I thought it was only okay because while it was wierd, it did it wrong"
I'm not sure if we didn't see a different movie Bob, because walking out of that theatre we all concluded, whether we hated it or were indifferent about the movie, that those were some terrible characters. Not awful necessarily, but definitely not as deep as you said they were. They were what I call the two-dimensional character, a character that has different emotions and attitudes, but the seperate attitudes are fairly one-dimensional, flat plane upon flat plane. Also, I'm not sure if you were maybe just tired at the time and as such started to see things blurry themselves, but the realities in this movie do not blur. They are well defined (in that they are easy to spot which reality is which) and easy to understand where they begin and end. At no point did any of us think "Wait a minute, what parts are real and fantasy? Is what we thought was the fantasy actually part of the reality?". The answer to that question, if anyone asked, would probably be answered no.
The beggining we thought was well done and interesting, the cover music fit with it and was interesting (it becomes clear though that the music had to be covers for them to work), and the fight scenes were well done in our opinion. Everything else though we thought was either a let-down, wasted potential, or flat out sucked. The fight scene again were well done, but they felt out-of-context, unnesecary. One of my friends came to the conclusion that Zack Snyder showed the fight scenes only to the producers, to which the suppossed conversation went like: "Those were some great fight scenes Zack! Now, the story and script will give this all context right?" "(Blank stare)uh..um...oh....yeah. (Pause for thinking) Yeah, the script, it will explain it". It seems like he simply came up with the action first and the story second. Also speaking of scripts and story, we also came to the conclusion that the script was probably around 6 pages long, with an entire page dedicated to Jon Hamm saying "Did you see that? The look in her eyes? She was staring at me wierdly? Did you see the look in her eyes?" over and over again. There was just very little n the film to justify a theatre screening
And you know, maybe thats the thing. All anyone wanted from this movie was the fight scenes. It occurs to me that if these fights were released online that they would function perfectly as online vids or even Zack just testing to see if the CGI he's working with actually works. The were still good fight scenes, but they didn't really justify a theatre screening. In an attempt to justify it thought, it creates a terrible justification, as the rest of the movie, the "meaningful" parts or parts where it seem you Bob think there is a lot of deep meaning to it, were terrible. They weren't deep. They were just there. Flash in the pan moments.
We all agreed that the 22 its getting on rotten tomatoes is harsh, but we probably wouldn't give it more than a 5 or 6 out of 10 to be perfectly honest. You say that people will be on either the HELL YES or HELL NO side, but I actually think alot of people, myself included, will be on the HELL MEH side.