I am with you Bob. I utterly resent social networking sites. I don't add "friends of friends of friends" and i don't try to add everyone who used to be in my old schools. I only have an account because i was forced into it in early secondary school (high school to Americans) by friends and i only keep actual friends on there. I don't go around "liking" everything as i just don't see the point and i don't like how Facebook is used as some big marketing tool. Though i do like some implementations of it, such as signing in to some sites like GameTrailers through Facebook, or adding friends through Facebook in Starcraft 2 - that's pretty neat. The whole collecting friends and FarmVille thing can go to hell though.
This movie doesn't really strike me as being my sort of thing. I don't like seeing movies where nerds or socially inept people are the main protagonists because it makes them feel weak. I don't like having to identify with a character that i don't like, and when i see some curly-haired guy who probably couldn't get laid if he didn't invent a multi-million dollar concept like Facebook, i find it hard to like the character, let alone identify with him. This is backed up by him and his buddy supposedly backstabbing and suing each other, resulting in what amounts to most likely a film version of the video game Spy vs. Spy for the gameboy.
I'm not a big fan of "just drama" in general, nor naturalistic drama as i find it deathly boring. There needs to be a gun or something in there to keep my attention. For example, i love a movie where it's essentially focused on two people - a cop and a killer because of the stress that the killer will strike again and there's lives on the line. People bickering over money and IP strikes me as being incredibly petty. However, to receive all that praise from you and with the talent behind the script i am sure that the actual movie itself is good. It's just not for me.