ObsidianJones said:
Kim K did it, and maybe got some cash out of it [http://usatoday30.usatoday.com/money/industries/retail/story/2012-08-29/kim-kardashian-old-navy-lawsuit/57413316/1].
Scarlett Johansson is trying her hand in it. [http://www.ibtimes.co.uk/articles/476364/20130608/scarkett-johansson-gregoire-delacourt-sues-french-novel.htm]
Be it stupid or frilious, even if companies do not have to pay the settlement, they have to pay the lawyers. And that doesn't help anyone.
My point still stands, even the IDEA of using likenesses is a problem nowadays. Been a problem for a bit. It's a big misstep, even if it is stupid.
I don't disagree, likeness rights are a problem. It's when media personalities make boisterous claims like "that person looks like me, so it clearly is" with hardly any evidence outside of similar physical characteristics that it becomes a problem. I'm sure there are thousands of girls/women who look at Ellie and think "oh, she looks like me", but because it resembles someone famous that person either wants a paycheck or publicity. As for your examples, Johannson suing for her actual name is something much different from The Last of Us. The whole lawyer thing is a good point though, what with the Kardashian article. That being said, a video game is not a cereal commercial (or whatever it was) and Ellen Page is not Kim Kardashian. Like I said before, if they would even hear the case, she'd get blown out of the water.