Can we report the facts for once, please? This story is getting more and more rubbish every time I see it.
First off, the data is seemingly all over the place. This is easily demonstrated by quoting the major news outlets reporting it, all of which have completely different counts about how many receipts were actually tracked. This site claims it's 100k,
another claims it's 83k, and I've seen other numbers reported as well. Considering the actual number is on the InfoScout website (102k), this really should not be that hard to report accurately. And yet despite getting the sample wrong, all of these sites are reporting the exact same percentages, which seems highly improbable and makes the report itself very suspect.
Second, the InfoScout website clearly states the following in its data methodology section:
Of over 102k shopping receipts tracked by InfoScout on Black Friday, slightly over 1,500 included purchases of a gaming console or console game.
So in other words, that's 31% of 1500 sales, not 31% of "over a hundred thousand" sales. Which means that this InfoScout report deals with an absolutely tiny and meaningless subset of the gaming community considering that both competitors have already outsold the 1 million mark.
And third, with a sample size that small, it's very difficult to argue that the data is in any way statistically significant. An error as simple as only tracking the data in one particular region of the country instead of performing proper sampling would be enough to throw this entire thing off. This is a sample of convenience, because only those who volunteered their receipts to InfoScout had their data collected. Also, the data is clearly labeled as a "projective" sample, not a "representative" one, meaning it's quite possible that it's been significantly exaggerated via some variation of number inflation to try and provide a sample of assumed sales given the limited data they had available to them.
So this is in no way a reliable report. Can we stop reporting it like it's fact, now? I mean, it's just basic number logic, people.