*watches Blue Jasmine review*
Huh.
You know, just as I was starting to get REALLY bored, shit suddenly got real, and they fucking SOLD it. These people may not be good critics or even SOLID movie critics, but it's clear that they're great at delivering this style of humor.
That said...
They seem to be reviewing chick flicks. Chick flicks don't have the same standards as typical movies. A review is going to be concerned less with things like script, direction and acting, and more with how the movie "feels." So, if that's what they're going for? Not just being in a bad marriage while reviewing movies, but also specifically covering chick flicks? That might be a sustainable hook, right there. It's just not a hook for US. We are not the audience for this kinda humor OR these kinda movies. If somebody somewhere out there IS, and they exist in significant numbers, and both the humor and the "informative" parts of the review are for them? Who am I to argue.
I mean, let's face it, as long as they keep doing Zero Punctuation I'm not going anywhere. Sure. Go ahead and broaden the appeal of the site to the point where it's just a rainbow-colored sludge of half-ironic, half-sincere vignettes about everything from cat pictures to live folk dancing. After all, it's not hurting me. It's just cluttering up my screen with garbage while simultaneously reminding me that The Web has changed and I don't matter anymore.
It's like the Escapist is trying to become the website equivalent of the Xbox Live start screen! That would actually be a brilliant metaphor if I thought for a second it had been intentional. It used to be your portal to all the best vidya gamez, but now it's just trying to sell you football tickets and Miley Cyrus concerts and sometimes it's just this completely baffling text and image, you have just no clue what kinda innane bullshit they could possibly be trying to sell you without clicking on it, and if you did that what would be the point?
It's like those stupid rotating images they put at the tops of webpages now-- are they for phone surfers? Who thought those images were a good idea!? XKCD REFERENCE!! I don't know how to paste the image here but you know the one I'm talking about.
Wait a minute.
I'm ranting mindlessly.
The chick in this video is ranting mindlessly!
OMFG I GET IT NOW!