Explain to me why people develop such strong connections to products and brands

[TheRightToArmBears]

Coke being the superior product, coke drinkers are well within their rights to treat pepsi drinkers like second-class citizens.

Incorrect. Coke is horrible, plus Pepsi makes Mt.Dew, so they automatically win.

Silence pleb!

Good point, but Coca-Cola also makes Dr Pepper and Icy Lemon Fanta, so all other points are irrelevant.