Facebook: De"face"ing the internet

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Empireth

Wrenchmaiden.
Oct 24, 2009
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Tearopenthelives said:
I'm pretty sure they aren't trademarking the word face in general discussion, impossible, rather the use of the word face as a name for an application or object, so while I can say " my face hurts", I can't set up a system such as, upload pictures to the facerec, to find identities of people in pictures online
Well, yes. As I'd noted in my edit, I was... maybe exaggerating a little. However, it was to get my point across.
I mean, really. They're trying to trademark a very commonly used word. How could that be allowed to happen? They didn't invent the word, they didn't invent the usage of Face____. Yet, for some reason, this multi-billion dollar company has decided that even though they're billionaires and have made slaves of more than 500 million active users. (Of which, half are almost always guaranteed to log in on any given day.)
Think about that. They have made such a big impact. And they're wanting more?
Why, so they can insure that even though they made this much money, they won't ever make less than that? It makes me wonder: what if MySpace had originally been named MyFace? What would the impacts be? Would Facebook be allowed to go through on this Trademarking even though something almost exactly the same had been there first (and failed)?

Sikachu said:
Nope. Wrong. Not how trademark law works. If it passes (and of course with a little green grease everything passes in the 'land of the free as long as you've got shit loads of money') it'll just mean that no-one else in the relatively similar business of online communications will be able to trade using the word 'Face'. It's no different to The Escapist's trademarking of 'The Escapist'. Don't be hysterical and do just the first little bit of research (read wikipedia) before writing articles here expounding your ignorance to others please.
I wasn't being hysterical. I was exaggerating to clearly state the ridiculousness of this situation.

Using your example, I shall explain:
The Escapist is a registered trademark. As is Facebook. But Facebook wants to go a little bit further. Facebook also wants to trademark "face". To make this equivalent with your example, it would be like The Escapist trademarking the word "the" to keep people from creating other sites and forums named The _____.

(But if I did happen to be "expounding [my] ignorance on others" I would trust you people to kindly point out why my point of view is wrong. With explanations.)

Voodoo_Person said:
Does this mean the website Faceparty is fucked?
Based on the fact that in my source it mentioned that FaceCash had asked for more time to form a rebuttal [small](but, seriously? It's been five years, where've you been, FaceCash? You should've been aware of this attempt a long time ago)[/small] I would assume so, yes. I don't think this Face____ nonsense will be limited to social media (again, looking at FaceCash being a different way to transfer money. Like Paypal.) especially since
CBC News said:
"transmission of messages among computer users in the field of general interest and concerning social and entertainment subject matter," [in online chat rooms and electronic bulletin boards].
is such a loose definition. An electronic bulletin board could include forums, especially since they really are a transmission of messages among users in a field of general interest.
And I think we can all agree that Facebook != a forum.

newfoundsky said:
Um, guys?

It would prohibit any other company using "Face*blank*" or "*blank*face". Sheesh.
Quite certainly. But have you really thought about that fact? Have you thought about the injustice that a multi-billion dollar company can suddenly decide that no other company can include a common term?

Say a yoga company called "New Life" had a website. Say New Life was so successful they wanted to trademark more than just "New Life". They also want to trademark "life". Well, that would certainly screw some people over. Sunlife Financial? Screw them, they've got 'life' in their name. They owe New Life money. What's that? They've been a successful company for longer than New Life? No, that doesn't get taken into account.

The fact that you put "sheesh" into your post makes it sound like you really don't care. How do you know what you will want to do further down the line? How do you know you won't want to plan on building a company and you'll want to name it something that involves a common noun that has been trademarked by another company?
The fact that Facebook might get away with trademarking "face" could merely be the beginning. If they are successful in doing so, soon other companies will follow suit, knowing it's possible. And soon so many common words will no longer be able to be used in company names.

The snowball effect this would have is ludicrous.

Nalesnik said:
No, this trademark will have literally NO IMPACT on you, or me, or anyone whatsoever, unless your trying to create your own commercial social networking site with the word "face" in the title. If you need something serious to worry about, then worry about for-profit bio-pharmaceutical companies trying to patent human and animal genes. They're basically trying to take over control of the future of the healthcare industry, which is quite a scary though.

Edit: yea, I've been ninja'd. The webz move fast.
For this, please see some of my above responses. Based on the wording, I don't think the trademark would be simply limited to social networking sites. It sounds like almost all companies that will be comprised of message boards (ie, forums as well) or online chatrooms will also be affected.

And when you add in the snowball effect I mentioned, what with other companies surely following suit were this to pass... It begins to look like a fairly bleak future for companies. The amount of laws that would need to be passed through would be ridiculous.

And I was by no means belittling the extremely worrisome fact that they're trying to patent the human genome. I mean, the genome that they decoded was merely one person's. How could a company own what that person actually is? I assure you, this is not something I have been ignoring. However, that was not the issue that I addressed in this thread.

PedroSteckecilo said:
As I understand Trademarks this doesn't mean that you can't use the word "Face" just that you couldn't start a message board or online communication service that incorporates "Face" into it's name. Hence you couldn't come up with a service called "Face-Time" or "About-Face" or anything similar that offers a service similar to Facebook, however you could have a visual design website called "About-Face" or "Face-Time" since it's not about "message transmission". It's basically Facebook protecting its name from competitors and knock-offs, like how the Wii tademarked Wii, Cii, Zii, Vii etc. so it would be harder to create a knock-off and confuse their customers.

Edit: Uhhh, third times a charm I guess >.>
Oh, definitely. But the problem becomes that "About-Face" would not be related, in my mind, to "Facebook" were they both companies. Especially if "About-Face" was a message board, and "Facebook" being... well, facebook.

The loose definition that was stated about it being about "general interest" also becomes arguable. Anything in the world could be general interest for a group of people. Absolutely anything. It merely depends who I'm addressing at that point.

And again, I cannot seem to reiterate my point that if Facebook becomes successful, no doubt other companies will follow suit. And then it will just become a nightmare of a conundrum. Which brings a question to mind: if this happens, will they also start trademarking words in other languages that hold the same meaning? Will Facebook one day also trademark "LivreduFace" or simply the word "livre" ? (Livre is book in French, for those who don't know.) And if so, where will they draw the line?
This issue will just keep multiplying in size as time goes on.
 

Daffy F

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Apr 17, 2009
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EightGaugeHippo said:
Daffy F said:
I don't think anyone should be allowed to trademark a common word, no. I think, in order to trademark ANY word, you should have had to come up with it yourself.
QFT

Only Flooths who Creeagalate a Dardosliil Should be allowed to Geapflarket said Dardosiil.

Only people who create a word Should be allowed to trademark said word.
Exactly!
 

Vaccine

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Feb 13, 2010
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No one would take this seriously even if it was trademarked.
Trademarking Facebook I can see, Face itself?, now you're just being greedy cunts, Facebook.
 

Vrach

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Jun 17, 2010
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Erm, I could be wrong here... but these trademarks are just for company/product names afaik? So, say, Apple couldn't go off and develop an application for iPhone called iFace and shit like that. I'm pretty sure Guild Wars has "Guild Wars" trademarked, but that doesn't mean you can't talk about guild wars in other games. EA probably has "Battlefield" and "Bad Company" trademarked, that doesn't mean war generals are thinking of a new way to call a battlefield or you can't post "this party sucks, I'm in such bad company right now" on your Twitter or sth.
 

R1CK_D0M

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Oct 28, 2008
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http://memegenerator.net/High-Expectations-Asian-Father/ImageMacro/3727063/FACEBOOK-WHY-DONT-YOU-FACE-BOOK-AND-STUDY

I think this is needed.
 

Jewrean

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Jun 27, 2010
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Snake Plissken said:
Oooh...ooooh... totally relevant!

+1

This story is almost as stupid as the Spanish woman owning the Sun bullshit.

I say we all collectively troll Facebook by making threads en masse with the words 'face' in it and such. Or is that more of a 4chan thing?
 

ActivatorX

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Sep 11, 2010
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Spot1990 said:
ActivatorX said:
If this passes (and I'm sure it will, afterall this is the US), it will lead Facebook on the top position of the interwebz, and crippling many companies/websites til bankrupcy.
Facebook is the definition of capitalistic greed.
Man I love it when people spit out the words capitalism and greed with such bile and vitriol, like they're the names of the people who gangraped your granny at Christmas, without actually understanding the issue.
Right, but I don't see how my statement is incorrect.
 

ActivatorX

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Sep 11, 2010
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Spot1990 said:
ActivatorX said:
Spot1990 said:
ActivatorX said:
If this passes (and I'm sure it will, afterall this is the US), it will lead Facebook on the top position of the interwebz, and crippling many companies/websites til bankrupcy.
Facebook is the definition of capitalistic greed.
Man I love it when people spit out the words capitalism and greed with such bile and vitriol, like they're the names of the people who gangraped your granny at Christmas, without actually understanding the issue.
Right, but I don't see how my statement is incorrect.
Because I fail to see how social networking sites not able to use the word face in their name will "lead Facebook on the top position of the interwebz, and crippling many companies/websites til bankrupcy."
Excuse me, but you picked on the wrong person to troll.
Read your half-assed statement again, and figure out why it has nothing to do with anything. I'll help you by highlighting the "important" part.
 

WrongSprite

Resident Morrowind Fanboy
Aug 10, 2008
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Empireth said:
However, that doesn't take away from the fact that trademarking the word "face" would limit quite a lot of other companies from using it. Face is a common word, it would significantly impact business markets to have that no longer accessible to them. What about FaceCash [http://techcrunch.com/2010/08/03/facebook-facecash-aaron-greenspan-mobile-payments/]? Facebook seems relentless to keeping people off any sort of similar name.
Well no, something like FaceCash wouldn't be affected, this trademark is based on social networking.
 

Sud0_x

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Dec 16, 2009
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Gross misinterpretation by the OP and everyone* follows suit.
Man with every outraged comment I laugh a little and at the same time I die a little inside...

*Excludes the few here who moved up to big boy pants a long time ago and have the ability to grasp simple concepts