Hey it comes with the territory. The running gags, nuiances, and the horrible and untasteful shove in my face because we pander to a sterotype are all there.
I'm a bit taken back for people to call Street Fighter, Tekken and even Dead or Alive Fan service. I will give the Dead or Alive Beach Volleyball series though, now that was a fanservice game. However the fighting genre is nowhere close to fanservice. .
What would you rather have in a fighting game? A bunch of realistic fighters using real martial arts? If you actually translated that into a game chances are it would be boring and over in about one minute. Now take all the fighting games that people love. Mortal Kombat, Tekken, Dead or Alive, Street fighter, King of fighters, Samurai Showdown, Marvel vs. Capcom, Blaze blue. I'm not even a fighting fan and I know there are tons more, although I will put the fanservice from Castlevania Judgement for the Wii under the running gag department, not fanservice. All of these games make people want to play them because of the WIDE variety of characters created each being unique and posessing powers that would not exist in reality.
Besides, saying fighting games are fanservice I have a question. What about the men? Dear god almighty we have in game videos of these guys showing off their biceps, pecs and abs. Jann-Lee from DOA have costumes that just show his bare physique and nobody wants to call that fanservice? If anything ladies get more of this acclaimed fanservice than men in fighting games. It is just a shame the ladies aren't attracted to Ken, Ryo, Kyo, Jann-Lee as much as Kasumi, or Tina...although I don't know if that would be a good thing.