I feel the same as the OP and so did a friend of mine who wrote about his opinion of the show to a flurry of insults so I added my 2¢ to his post and I'll copy+paste it here.
Shraggler said:
I really didn't like most episodes. It's way too campy and dorky. The humor always felt awkward and secular - the kind of humor you get from people who are extremely obsessed with anime or "Magic: The Gathering" and snark a couple of inside jokes in Japanese while the rest of us go 'what the fuck...' or stop paying attention.
Example: [Episode - The Train Job]: When Jayne is walking into the ship, after Wash threatens the bar brawlers on the surface and picks up the crew, he says "'Blast a hole in this moon' ha ha ha". It's like he was at a table-read - he literally said "Ha Ha Ha". It was so cheesy and cringe-worthy that I sort of lost my breath in embarrassment after I saw it for the first time.
I also always had this feeling that I was on the outside of everything. The setting seemed really forced. The characters weren't strong and developed enough to make it believable. The technology varied widely across the spectrum (what, they have pocket devices that can make you internally hemorrhage but still use gunpowder? And the firearms have a little laser-sounding 'pew' when they fire? What?)
There were characters and story arcs that are introduced but never revisited or resolved (Men of Blue come to mind) - although this can partially be attributed to the paltry 11-episode season and Fox's demands, but also due to questionable writing and pacing. Every episode just felt lacking. It felt as if there was no real direction for the plot besides "here's a bunch of dudes and dames on a spaceship in the midst of a massive Old West revival". It was like someone came up with Steampunk on a bender.
Why is everyone using horses and not cars? Why is everyone using outdated technology? Just because they are on the so-called "border planets"? Seriously? They have computer generated billiards and windows but no cars? Some schmuck has to be dealing Hyundais or at least Kias out on those rocks. It just goes from horses to spaceships. That's an example of the setting feeling "forced".
The movie (Serenity) however, was better paced and acted. It was as if the writers finally pulled their heads out and got to the point of a story arc. The action was fairly realistic and reasonably spaced out. Things actually got done and explained.
I will never understand why this show got such a dedicated fanbase. It's not a terrible show, but I don't get the hype.
Now, I don't hate the show, but, like I said, I don't understand the dedication. I would not go out of my way to watch this show.
However, with that being said, I recently went over to a friend's house and we were taking a break from cleaning our respective vehicles. So we go inside the nice warm house and he kicks on the TV. I swear in the span of about eight minutes I saw five different previews for reality shows. I mean holy shit. When did this happen? There is literally a show about construction workers, a show about guys who go out and buy whatever someone left in a storage unit, and a show about ghost "hunters"!
1. Construction work is difficult and
BORING!
2. Who gives a shit about two idiots buying other people's old, forgotten crap?
3. How is this even on network television? Are people so stupid and dull that they actually watch a show with a premise like
"We run around with a shaky camera in night vision mode."
Anyway, so after these commercials were over the last few minutes of
Two and a Half Men finished up and
How I Met Your Mother started. This other guy we were working with goes
"Yes, I love this show!" After about five minutes of watching, I realized I would never be talking to him again.
"Let's watch pretty people complaining about relationships all masked under an insecure blanket of sarcasm." No thanks, I'm actually planning to go eat lead paint.
I mean how is any of this entertaining or interesting on any level? How is it believable that these thin, young, attractive people are complaining about relationships? Isn't that a bit like the kid with the silver spoon crying over his cake? And why is that the
entire premise of the show?
Compared to the above, Firefly is literally gold; beaucoup bouillon.