Because it aired on UPN, the channel that had as its flagship series be Star Trek Voyager followed by Star Trek Enterprise. That was the flagship series for its 11 year run as a network.inu-kun said:never understood why it didn't get a cult following.
On Topic: Drive. We only got 4 episodes of it (6 if you count the two posted online) and the premise was a great excuse for action and drama within a big ass race. I think it set a record for fastest Fox cancellation that wasn't an animated series (though don't quote me on that I'm not 100% on it given it's Fox we're talking about) and outside of Spider-Man lamenting its cancellation in one line of dialogue in a single comment I haven't seen a single reference to it nor anyone ever speak of it in the 9 years since it aired.
Reboot it damn it, the concept works.