So, whenever a reviewer pans a game, then gets slapped around by the fan boys, we hear the same thing every time: "hey, it's my opinion, it's only my opinion, and my opinion is my opinion, so that that, and I can write whatever I want."
I beg to differ.
Scoring, or rating, is NOT a matter of opinion. It is a matter of judging according to standards. There is some subjectivity in this, but it needs to strive for objectivity. If you are scoring a diving competition, and on one dive, instead of a double flip swan dive, a guy wearing a clown suit grabs his ankles and does a belly flop, well one of the judges might think that is the funniest thing in the world, but he would be wrong to give the dive a 10/10 just because he likes it. Likewise, if someone executes the dive perfectly, he cannot give it a 5/10 because the last four divers did the same thing and the diver who went last time was better looking.
Likewise, if a student in English class hands in a term paper with impeccable grammar and defends the thesis with flawless logic, the teacher cannot give it a D if he has disagreements with the conclusion. Well he could, but it would be wrong, and the teacher cannot say "hey, it's just my opinion, deal with it." One can't expect a person to alway be 100% objective in their scores, but it is unprofessional to hand out easy A's because a student hands in garbage that happens to agree with ones political views.
If Internet game reviewers want respect, they need to hold themselves to some level of objective critique. This is a matter of basic professionalism.
I have news for game reviewers: nobody cares what YOU subjectively think about a game. What readers care about is what WE think of the game. We read these to come to an informed conclusion about a game before we spend money on it. We want to know if it would be our cup of tea if we were to play it. Not whether it is yours.
I support people freely expressing their opinions about any production, but I wouldn't call that a review. So, when companies get mad over really bad reviews, I think they might have a point. I think it is self-defeating for them to boycott the review site, and they should probably just roll with the punches--but I'm also tired of the weak comeback from reviewers that this is all just a matter of subjective opinion.