When Payday 2 came out, one of my friends got really into it, and kept bugging me to get it too. Like, every time I spoke to her it'd be "You should get Payday 2, it's sooo good." I resisted for the following reasons;
1. I'd played the beta and while it did demonstrate the potential to be a fun game, it also showed me that it would be a nightmare to play with AI.
2. I live in a different country to my friend and all her friends who played the game, and as such our schedules didn't really allow for much gaming together opportunity.
3. They'd all been playing it religiously since it came out, so by the time I joined in they'd be way ahead of me in terms of levels/equipment/knowledge of the missions and strategy, leaving me struggling to catch up.
4. I know from experience among my friends that the novelty eventually wears off and it gets to point that nobody really plays that game anymore. And because of point 3, this would probably happen just as I'm finally getting into it.
5. If I can't play with people I know, I don't bother, because playing team-based multiplayer games with strangers is a recipe for annoyance.
6. At the time I was unemployed, and didn't have the money to spend on games I wasn't going to get much enjoyment out of.
Despite pointing these things out to her, she still kept telling me I should get the game, and I just kept digging my heels in and refusing. It got to the point where I just started avoiding conversations with her until her excitement about the game wore off, because I was fed up with having the same argument every time.