Solo-Wing said:
Gamestop, as sleazy as they are, are a retailer and should be allowed to choose what they sell. However they should NOT be allowed to open the games they sell and modify the contents. They should have refused to sell them until Square either allowed them to modify the boxes and take out the code or Square sent games without the codes in them.
They went about this the wrong way and deserve any thing bad that comes out of this.
While they should have contacted Square for permission to remove the tags, refusing to sell the stock you have during the first week that the game is on the market is just about the stupidest thing any retailer could do. Square made a bigger dick move by not telling GS in advance that they were sticking the coupons in so they could work out a deal, instead allowing them to purchase the stock and get it on their shelves before making the PUBLIC announcement that all copies included the OnLive coupon. By doing that, they forced GameStop between a rock and a hard place.
I think the line of reasoning on Square's part was "We have a deal with OnLive to include their coupons in all the retail PC copies of Deus Ex. The other retailers aren't going to like that, so we won't tell them about the deal, and around the day of release, we'll make the announcement that all copies include the coupon. The stores will either have to sell it as it is, or call us, send the stock back, and wait for a new shipment, which will most likely take longer than the first week or two that the game has been on the market. No retailer is going to want to be out of stock of a game that was just released, since most sales of games are done within the first couple weeks. They'll just sell it as it is, and will arrange for the next shipment to not have the coupons."
Unfortunately for them, GameStop took a third option.
They should also have told customers that it had been done. A simple line like "We refuse to promote competitors here, so we removed the OnLive coupons from the copies of Deus Ex we sell." Say it to every customer that purchases the game.