Say what you want, being politically incorrect seems to be working for them.
Already people are calling them crazy, edgy, tryhards, childish and what not. Cmon on. Theres a fucking goat simulator! I really don't want to use relative fallacy here, but please. Think for a second. Judge the context and quality of this trailer with Goat Simulator sitting next to it, and tell me again how tryhard, random, edgy and childish it is.
All we know, the game might be good. Are we judging the quality of the context or the context's subject itself?
Edit:
And after rewatching the trailer, are we seriously questioning the mental health of a character that goes Postal? Obviously, the context would be better if it was a love story or revenge trip.