Okay first of all, the mainstream media isn't going to even know this game exists because it's by an indie developer. Simple as that. They only find out about games when they've already sold 20 bazillion copies and parents have heard the name from their kids a few times.
Second of all, the developers of this game would welcome such a witch-hunt. Everything about the trailer is designed to court public infamy from the press. I would say they are probably banking on it.
Third of all, the game sucks. Just look at it. It's Saints Row meets MadWorld but without any of the charm of either. You play as the bad guy, plain and simple. But not the cathartic, mustache-twirling kind of villain that is actually fun to play as. This ain't no Prototype or Infamous. This ain't even Postal or BoneTown. This is Depressing Joyless Hatefest, The Game. I honestly can't even think of any title from any medium to compare it to.
Fourth of all, who is this game even marketed to? Who is it for? The Concerned Parents? Are they going to buy it just to burn it publicly? I can't imagine any gamer choosing to play this. It's just too depressing and joyless. If you take the ad at face value, it appears to be marketed towards dedicated Columbine-planners... but since that is a demographic that does not exist (schools would get shot up every day if it did) and was created whole-cloth by the news media to pander to concerned parents by demonizing video games, I don't really see how anyone involved with this project expects to get paid.
Maybe it has some value as pure art. Maybe. Like, as a cultural artifact designed to hold up a grim and unrelenting caricature of humanity while saying "PRETEND THIS IS REAL FOR TWENTY MINUTES. NOW TRY TO FEEL." Somehow I don't think even Jim Sterling would get a sadistic giggle out of this one. It just takes itself too seriously to be taken seriously. It's gritty and dismal to the point of cartoonishness. Nihilism should be more thought-provoking than this. Ultraviolence should be more cathartic than this. This reads like spank material for a type of person that, if they existed, would certainly not have the time or money to purchase video games.
I could see the game attracting a lot of attention in the form of "let's imagine that someone out there would find this game entertaining and shudder in horror," but again, how exactly is the developer planning to translate that kind of "interest" into actual sales? I don't get it.
And what *really* baffles me is how high-quality some of the takedown animations looked in the preview. I know it's Unreal Engine, but this is a very content-heavy premise. Where did they get the industry talent to actually produce even this "Vertical Slice" trailer? How are they keeping the 3D modellers and animators working? It can't be money out-of-pocket, because come on, it's an indie developer, and it can't be passion or an honest belief in the product, because come on, who can take this shit seriously?
Oh, wait. I've got it. It must be angel investors. Sure. They told a bunch of rich idiots "hay let's make the violentest game evar, everyone will buy it!" and they fell for it. Oh well. I guess we'll get that witch hunt after all, indie or non-indie, if the people who invested in it also own media outlets, or at least can pull some strings here or there.
Well, that sucks for us and it sucks for Gaming. At least console players will never have to worry about seeing this turd surfacing on their platform of choice. This breaks every rule in the platform curator's books, and not in a good way.