I think game makers nowadays realize that if they called it Mass Effect: Case of the Disappearing Colonies, we would still call it mass effect 2 or just me2. And with a lot of video games hype is being generated very early on in the development, so early that there may not be a working title and people are only calling it "Halo 2" or the like, now it becomes a good marketing move to simply put "Elder Scrolls V" on the box because that's the title that you've been reading everywhere.
Books are also written by a single person who has a lot of personal thought and work devoted in the story so they went the whole nine yards and wrote a creative title.
Books are also written by a single person who has a lot of personal thought and work devoted in the story so they went the whole nine yards and wrote a creative title.