G-Force said:
Now this isn't a piracy good/bad thread. This is more about what a game company can do to make sure their product sells. Tactics like using DRM or having preorder bonuses have proven to be very unpopular and have encouraged fans to pirate these titles to circumnavigate these measures. Do you think the industry should just accept piracy as a problem that won't go away and continue on business as usual or is their an alternative solution waiting to be used?
(1) copy or emulate piracy's methods of distributing their wares (download as torrent with little DRM restrictions)
(2) add in features that cannot be easily pirated (integrate with cloud sync, weekly patches/updates/free-DLC, leaderboards, custom tweaks, etc)
(3) cut price aggressively and tactically, like 75% off sales for 1 week
(4) target pirate up-loaders with lawsuits but pursue a settlement of reconciliation, i.e. hire their expertise in both distribution and for brainstorm of sabotaging pirate networks
(5) future releases include subtle DRM, like cracked games running but at low performance and frequent crashes.
(6) Always strive to include a demo, or free-to-play weekend before release, preferably at time of pre-order (with significant pre-order bonuses).
(7) Profit!
Rule #1: NEVER INCONVENIENCE THE CONSUMER! Piracy is already less expensive, don't make it more convenient
Rule #2: if demo is not ready then game is not ready. Delay game to release demo with pre-order discount/bonus.
Rule #3: Support old games and use them to sell sequels and similar works. I.e. pre-order Bioshock and get System Shock 2, with patch for modern resolutions (16:9, 16:10, etc)