Have a couple of really good friends playing, designate all loot to them because they are the "Main tanks/healers/dps". Ignore all outrage from the rest of the guild and promise them that they will get theirs next week. Despite other people being far more skilled, allow only your friends to be in important roles. Then gather loot until it disintegrates.
Atleast, this is how WoW was when I played. God damn, how frustrating. Even more frustrating is that since I stopped playing, the guild I made - Handsome Gentlemens Club - actually has some people who aren't peons. With that name, how could it not.
Anyway, 500 posts on 3 different accounts and this is the first time I've bothered to post in the gaming section.
Hoorah!