Ketsuban said:
So imagine my surprise, frustration and outrage when I discovered I have to pay twenty dollars a year for the privilege of watching content on The Escapist on my iPad.
Our content, especially our video content, is ad-supported. The reason that we can provide all this content, for free, to anyone and everyone who wants it is because of the ads in the video player and on the site. Without those ads, we couldn't even afford the bandwidth to serve the videos, let alone what we pay the creators and our staff to actually make them.
Right now, HTML5 is a nascent technology. Advertising in HTML5 video is either prohibitively difficult or impossible, and HTML5 video is the only way to get video to play on the iPad. Without the ads to fund the service we would still have to pay for the bandwidth, but we'd get nothing in return. Unlike google with YouTube, we're not a mega-corporation with billions of dollars and unlimited bandwidth, and it's just not reasonable for us to cover that on our own.
The Publisher's Club membership [http://www.escapistmagazine.com/subscription/], as one of its primary features, removes all advertising from the site. Because PubClub members don't have to see ads, we can provide them with a lot of access that we can't give everyone else. HTML5 video, Podcast feeds, full-content RSS. Members can see the video on the iPad because they don't need to see the ads.
So here are the options we're left with:
Wait for Apple to introduce Flash on iOS, so you can see video through our normal, ad-supported video player. Complain to them if you'd like.
Wait for ad serving tech to catch up with HTML5 video, at which point we will roll out an ad-supported HTML5 player for everyone. Trust me, we want people to see the videos, that's why we make them.
Wait for us to come up with some kind of ad-supported device-specific app that will let you see the videos but also cover the cost of serving them. We're a small company and we do a lot, so don't expect this soon though.
Wait for some gigantic company to buy us and provide our videos ad-free to everyone. Also ponies.
Join the Publisher's Club and support us directly, removing the ads and getting all the content in as many ways as we can reasonably provide.
Don't get me wrong. I like the iPad. I own one, and use it, and would love to let everyone watch all our videos on it. If I had my way, there would be no ads on the site at all - they mess up my work and mean I get to do fewer cool things. But I also like having a job, and having all my friends have jobs, and being able to support people like Yahtzee and Shamus Young and the LRR crew. That makes the advertising a necessary evil, and one that we have to keep in mind with everything we do if we want our site to be around next year.