I think you've got it the other way around: this is Disney we're talking about, the bottom line is literally the only thing that matters. Every single move they do without a single exception is because in their minds they believe it maximizes the money they make. Even acts that seem altruistic like their being one of the companies putting pressure on North Carolina isn't being done because they care (hell many in the company near the top probably agree with that example), it's being done because doing so means publicity that saves them money on conventional advertising.KyuubiNoKitsune-Hime said:This is freaking Disney we're talking about, throwing petty lawsuits so they can eat a broken company up on the cheap is their freaking M.O. and it doesn't matter a good god damn how much it costs them either.
This is why Disney almost always settles out of court, because even if they can win it's excessively rare for them to do so in a way that's less expensive then to settle. This is why most corporate conflicts in Hollywood have similar outcomes: someone threatens to sue another, other takes it seriously, before the court date they make a deal and let it go. Really at this point the only reason major companies even go to court anymore for this type of incident is to determine who actually owns an IP and not if it was being used incorrectly.