sgy0003 said:
Rainbow Six Siege. Hyped and Mediocre
Siege was not a new IP, Rainbow six has been around for two decades now.
Also, it's been a pretty huge success, player numbers for it now are actually higher than at release, something Ubisoft fails miserably at most of the time.
Anyway, since 2010 these new IPs have come out and been good, very good or successful despite their flaws.
Bloodborne
Overwatch
World Of Tanks
Titanfall
Dying Light
Day Z
Rocket League
ARK: Survival Evolved
Payday
Splatoon
Warframe
SMITE
Stardew Valley
War Thunder
Cities: Skylines
I'm sure there's plenty more, not every new IP this decade has been released and bombed. The reality is crappy games get released all the time, plenty of established franchises have sputtered their last breaths this generation, most of them owned by Electronic Arts.
There is always an aversion to perceived risk in big companies, which is ironic when blandness is often the most damaging thing to a game's sales.