Back when I worked at K-Mart, the big bosses in Troy Michigan were always trying to come up with a system that allowed for better customer service, without losing the company scads of money. They actually threw out a few good ideas (though they never had the backbone to stick with them long enough for them to pay off) and one of the best was their cute slogan of "TLC".
Rather than standing for "Tender Loving Care" it was for "Think Like a Customer". When applied properly, it worked *far* better than the idea of "The Customer is Always Right". Putting yourself in the shoes of a legitimate customer, and trying to understand where they were coming from led to great customer service. It didn't mean you had to kow-tow to people who weren't legitimate customers.
There were many occasions where "customers" simply demanded *so* much that eventually our store managers would have to say no to their demands. There is just a point where a retailer is losing so much that it isn't worth it. People with those sorts of demands aren't really customers, because a retailer will never make a profit off of them.
I think that what many retailers need are better ideas of who is and who isn't a legitimate customer.
Rather than standing for "Tender Loving Care" it was for "Think Like a Customer". When applied properly, it worked *far* better than the idea of "The Customer is Always Right". Putting yourself in the shoes of a legitimate customer, and trying to understand where they were coming from led to great customer service. It didn't mean you had to kow-tow to people who weren't legitimate customers.
There were many occasions where "customers" simply demanded *so* much that eventually our store managers would have to say no to their demands. There is just a point where a retailer is losing so much that it isn't worth it. People with those sorts of demands aren't really customers, because a retailer will never make a profit off of them.
I think that what many retailers need are better ideas of who is and who isn't a legitimate customer.