The missing variable is the percentage of people that would buy instead of pirate if piracy was too troublesome to bother with. If you have a game like a Mass Effect 2, even all its downloadable content has been cracked and is easy to do. If a system like this were implemented on that game with NO standard retail version available TO crack, I wager that a LOT of people who pirated would have purchased instead. That of course isn't the same across the board, so maybe the system could be selective to releases like a Modern Warfare 2 where that type of version and maybe an effectively DRM'd Steam version were the only available.squid5580 said:-Snip-
I can guarantee you this, if a system like this were in place, we'd have Madden on the PC again. This kind of system, if implemented on a high profile game would definitely fall under the "publisher eating the cost" scenario and would provide a much larger (though diminishing) return. Plus if that "swag" aspect were integrated into the idea, like the dongle WAS a cool little keychain or WAS the plastic trinket, wouldn't that work in your mind as well?