So the ratings for the first three episodes of Marvel's Inhumans are in, and they're terrible. 3.75 million for the first two episodes, 2.78 million for the third. Given the general cost of ads on prime time television, that's at most 12 million dollars in ad revenue, most likely in the 9-10 million area though given I doubt ABC got top prime advertisement charges on every single ad and instead got something closer to the average (900$/1000 views per hour of television, the broadcast standard).
These would be bad numbers for a regular prime time show, unless it was something like South Park where it's made on the cheap. The problem is, Inhumans wasn't cheap. It was, in fact, the most expensive series of the year for ABC, costing reportedly 80-100 million, or between 10-12.5 million per episode. Or in other words 3 episodes in Marvel has yet to recup even half of the budget that's been thrown on screen so far (and let's be realistic, international distribution did not cover the other half).
This is it boys, Marvel has officially had a financial flop in the MCU. We all knew it was going to happen eventually.
These would be bad numbers for a regular prime time show, unless it was something like South Park where it's made on the cheap. The problem is, Inhumans wasn't cheap. It was, in fact, the most expensive series of the year for ABC, costing reportedly 80-100 million, or between 10-12.5 million per episode. Or in other words 3 episodes in Marvel has yet to recup even half of the budget that's been thrown on screen so far (and let's be realistic, international distribution did not cover the other half).
This is it boys, Marvel has officially had a financial flop in the MCU. We all knew it was going to happen eventually.
