xxcloud417xx said:
Performance. Macs are really performant computers and they always have been. Go to Apple.com and look up the Mac Pro, it's insane.
Esthetics. They also do look pretty nice and sleek.
Annoyance. Vista vs. Mac OS X. That's all i got to say.
Service. Apple has a great warranty and they replace almost without question. Not only that, they now will transfer all your files from your PC to a Mac when you make the purchase of one, free of charge.
Marketing. I will admit I'm a slave to marketing, so are alot of people. And Apple knows how to present their stuff.
Performance: You could build a much more powerful PC for much less than a Mac.
Aesthetics*: Looking pretty is not always a sign of quality (Mac users are always so keen to bash vista, yet think "oh look at how pretty OS X/ Leopard is :3")
Annoyance? How about "I spent over a thousand dollars on a computer that can't even run Steam"?
Marketing: I'm pretty sure "HEY GUYS LOOK VISTA IS BAD BUY A MAC OR YOU'RE A NAZI" doesn't count as "Marketing," it counts as "Propaganda."
Other points I've heard and want to address:
Windows PCs mist certainly do not get viruses within 30 seconds of internet browsing. That's like saying a Macintosh can't run any programs. What I do know is that Windows is made so that it can run with just about anything anyone makes for it, ever. Find me a program made for Mac that hasn't been made for PC. Also, why do you need Boot Camp for a Macintosh? Are you giving up and saying "Okay I admit it, Windows is better! I'm still individual though, so take that, PC-users! >

"
Using a Macintosh computer is like shaving with a bowling pin; sure, you won't cut yourself, but it's gonna take quite a bit of rubbing to shave your facial hair, and you're probably gonna look pretty damn stupid in the process to anyone taht doesn't realize how incredibly stupid it is to shave with a bowling pin.
Apple needs to, at least, start advertising why their computers are any good, as opposed to, as I've mentioned before, making up baseless facts about Vista. Newsflash: Vista is not the only OS that non-mac-users use.
Then again, I'm guessing my time typing this is wasted because any mactivist (see what I did there?) who's ever argued with me has ended with "Okay if you don't understand then there's no hope for you, go back to your crappy OS, you just have to try it to see, etc. etc."
Oh, and there are still many games that you can't use with a Mac OS (Without booting to Windows, obviously, and even then there's no guarantee that your hardware is good enough to run it; IIRC, it takes a MacBook from 2008 to run Spore - not so for PCs)