Japanese Auris ad - Perfectly normal

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Mabster

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May 8, 2011
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Well he certainly had me fooled. I'm not sufficiently high-brow to not find that fun.

I can also appreciate the marketing shenanigans of trying to sell a perfectly ordinary-looking hatchback with lines like: 'turn your tail to common sense' or 'not authority, but Auris'.
 

Dr. Crawver

Doesn't know why he has premium
Nov 20, 2009
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I just laughed at it, I think it's a clever subversion of our expectances, and that might be the point of the advert.

Also, I would like to point out that, when we were looking at his ass, I did think those panties did bulge a little at the front. Didn't quite guess it was a man though.
 

Phasmal

Sailor Jupiter Woman
Jun 10, 2011
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Colour-Scientist said:
I find it offensive that the guy has a way better figure than I do.
And his hair is far shinier and silkier than mine is. :(
I'm going to eat a muffin and cry.

But seriously, it's a fun little advert. But waiting for the `Gay Panic`.
 
Aug 25, 2009
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Seen it

Wasn't particularly impressed because I don't quite get what the marketing is going for other than shock value of 'OMG, it's really a man.'

As for the model, the appreciation of aesthetic beauty has nothing whatsoever to do with sexuality as far as I'm concerned. He is a very very beautiful man, anyone can acknowledge that without feeling 'compromised.'
 

Swyftstar

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May 19, 2011
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Nouw said:
The second it showed that ass I had a feeling it was going to be a trap >.>. It's clever, I'll give it that, but as a car advertisement it falls flat on its chest.
I see what you did there.
I didn't necessarily know it was a trap but I did sense something "off" when I saw the ass. Something unattractive and not right about the proportions. So when he turned around I wasn't like "omg trap" I was like "oh, ok, no wonder I thought something was wrong."
That aside, who exactly is the target audience for this advert. Who's going to see this and want to buy that car.
 

D Moness

Left the building
Sep 16, 2010
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Sober Thal said:
EDIT: After posting this I went to get my coffee, and I couldn't remember what kind of car was even in the ad.
I think it was red ... but that could also be the color of his underwear >..<
 

LordFish

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May 29, 2012
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Also the thread is full of "I knew it was a guy to start with" now I was only watching on my small laptop screen but I was totally fooled :D
 

Sanat

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Apr 7, 2012
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Swyftstar said:
Who's going to see this and want to buy that car.
That's what really boggles me. It's a very interesting ad to start with, for sure, but it has absolutely no context and I can't even begin to imagine even a niche market wanting the car because of that ad.
Isn't that the sole puropse of advertising something? Garner interest and coerce people into buying your product? Where do traps even fit into that. And "Not authority, but Auris" doesn't make much more sense either. Maybe it's implying that either gender can look good while driving it? I have no idea...
 

Snowbell

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Apr 13, 2012
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I found it funny but it didn't motivate me to buy a car

Also, I kind of like this twist on the sexy-lady-next-to-a-car thing, I demmand more sexy men near cars!

[sub][sub]Preferably less skinny and feminine than this one[/sub][/sub]
 

Angie7F

WiseGurl
Nov 11, 2011
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The copy for the car is " turn your ass to common sense / what is taken for granted".
Obviously the car's best sales point is its back design, and i guess toyota which is often perceived as the family friendly politically correct family car maker, wants to show that it can be edgy and be different from what people expect them to be.
So the sexy girl turning out to be a guy is a perfect way to show that off.

Does it sell the car or motivate me to buy it? No.
But i am very impressed at the risk toyota took.
 

saintdane05

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Aug 2, 2011
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Snowbell said:
I demmand more sexy men near cars!

[sub][sub]Preferably less skinny and feminine than this one[/sub][/sub]
Nah, we need more skinny and feminine men in general! In fact, I demand that everyone starts taking estrogen pills!
 

Snowbell

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Apr 13, 2012
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saintdane05 said:
Nah, we need more skinny and feminine men in general! In fact, I demand that everyone starts taking estrogen pills!
I do like skinny men, but this one is emaciated and a tad too feminine, plus he looks pretty haughty and full of himself which is what puts me off the most

Also, the estrogen would trigger recessive genes in most men causing the development of breast tissue, giving even the skinniest of men manboobs, unless that's you thing of course ;)
 

IndomitableSam

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Sep 6, 2011
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Way too skinny (thighs don't even touch), but I wish I could master that pout. That would get me some points. How about I just lose as much weight as he weighs? He can't be that heavy... Yeah, that works.

... What car?
 

Brutal Peanut

This is so freakin aweso-BLARGH!
Oct 15, 2010
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At first I thought, "I don't really find her all that attractive." Then it turned out to be a guy and I still didn't find him attractive. I guess I just can't win, can I? CAN I?!
 

Dags90

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Oct 27, 2009
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Colour-Scientist said:
I find it offensive that the guy has a way better figure than I do.
None?

What we need are exploitative car adverts with David Williams. Woof.
 

Mimzical

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Mar 28, 2010
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It failed as an advert in some respects... I know nothing about the car (didn't even know it was for a car until after when I scrolled down).

I don't find it confronting or offensive, I found rather funny in all honesty even though I doubt that was the intended reaction. And as a plus side for the advert though, I'm now not going to forget about it - even if I can't actually recall what it's for.