What sucks is that the more time someone spends on particular sites like the Escapist, the more piss-annoying the ads get. This means that the people who support you the most are also the ones most inclined to adblock. Currently there's a Jeep ad right between the header menu and the URL bar, so every single time I move my mouse over that general direction it thinks I give it permission to fill the screen with an extremely loud video. Oh look, there it is again, pretty close to the 'submit post' button. Oh, it also wants to appear on the empty space on both sides the the website? That's GREAT! You want to click on the forums button? "BUY A JEEP INSTEAD. I know I'm physically on top of the forum button, but IF YOU BUY ME I'LL GO AWAY (I lied, I'll ask you to buy another)"
I view sites like this on multiple computers, some with adblock and some without. I'd love to support you guys, and good ads absolutely have no impact on me whatsoever. But I don't want to support the ads themselves, and the way we've both mentioned how obtrusive they can be they can literally prevent me from consuming escapist content in these occasions.
Unfortunately it's hard to find room in the budget for more reoccurring subscriptions, especially when the other budget members don't like the idea of paying for any internet that they wouldn't really have to.